1XBET AWARDS
Betting company 1xBet is a sports betting industry driver, having brought many innovative products to the market, and achieved record financial results. Such attention has not gone unnoticed in the gambling industry, and in 2023, 1xBet received the main prize in the Innovator of the Year category from the International Gaming Awards. Te bookmaker also made the list of the best in the International
wins in Senegal and Nigeria. Te third important focus for our activities is responsible betting. Bets should be a source of entertainment, leisure, and perhaps additional income. Tey should not cause discomfort to people.
To achieve this, we strive to instill in our customers the principles of responsible betting. We want to teach them how to manage their finances correctly, set priorities, and play safely. We have already conducted informational campaigns in Zambia and Cameroon, with more countries in line.
Sponsorship plays an important role in 1xBet's marketing strategy in Europe and Latin America. Is this real in Africa?
Undoubtedly. Sponsorship helps us reach new
audiences and makes our promotions more exciting and varied. For partnerships, we choose those close in spirit to our brand. We are proud that many of our collaborations continue year after year.
For example, this year, we extended the contract with our ambassador in Africa - the famous Nigerian musician Davido. We have already launched more than one collaborative promo with this artist and plan to expand our cooperation to social projects.
Our ambassadors list includes African musicians such as Oxlade, Tidiane Mario, Gims, Sat-B, CIC, and many other colourful personalities in Africa's music industry. We help them enrich pop culture, and they give our clients a boost of cheerfulness and bright emotions.Tis year, 1xBet signed world football
Gaming Awards 11 categories - an absolute record in the company’s history. Industry recognition in 1xBet’s activities indicates the bookmaker has chosen the right vector for its development and has set itself the most ambitious goals.
In addition, 1xBet received the Operator of Te Year in the Sports Betting category award at the National Gaming Conference 2023 in Lagos. Tis achievement further emphasises the bookmaker's role and ambitions in the African region.
legend Samuel Eto'o. Our cooperation with football clubs and associations is more specialised. In addition to the African Football Federation and the Cameroon and Senegal Football Federation, we support football clubs from Ghana, Nigeria, Cameroon, Congo and Uganda. In the future, we plan to expand our presence on the continent. 1xBet is a socially responsible company: it is vital for us not only to earn money, but also to reinvest part of the profits in local sports development.
What are 1xBet's future plans on the continent?
AFCON is just around the corner, and we are preparing for the most exciting football event on the continent. For this tournament, we will release a new bright promotion and plan a number of activities. We want the African Championship to become a real holiday.
WIRE / PULSE / INSIGHT / REPORTS P41
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