Pulse
Online Site Comparison COMPARASINO
The UK market has fallen out of favour in recent
years. With the government white paper rumbling on and now consultations running well into 2024, there remains great uncertainty about how the market will look. Combine this with margins
becoming increasingly squeezed and it should come as no surprise that operators have been slowly exiting the UK over the past two years.
savvy UK players deserve respect
To learn more about Comparasino, we caught up with Founder and Managing Director, Martyn Hannah, who also shares his thoughts on the wider UK market and the challenging landscape and stiff competition his comparison site is up against.
The UK is fiercely competitive and is currently growing at a much slower rate than other markets. Why did you decide to launch Comparasino here?
A market doesn’t have to be growing to offer opportunities. Online casino participation has been fairly stagnant over the past couple of years, but it is significant. At the same time, the tough market conditions have seen many comparison sites shut their doors with just a handful of brands now dominating.
Tis means there’s space for a new casino comparison site to enter the fray, shake things up and offer more value to consumers looking for online casinos and bonuses. As for the wider market, the government’s delayed gambling white paper and the uncertainty this created, combined with tightening margins, has forced some operators to exit the market and others to hold back on plans to make a move in the UK.
Te publication of the white paper, and the P98 WIRE / PULSE / INSIGHT / REPORTS
Martyn Hannah Founder and Managing Director, Comparasino
conclusion of the consultations that are currently running, should provide the certainty required for the market to bounce back.
The competition is incredibly high. How will you differentiate and add value to players looking for online casinos and bonuses?
It is indeed. You only need to do a quick Google search to see that it’s the same five or six comparison sites that reign supreme. Some of these sites are run by publicly listed companies with tremendous resources at their disposal. But they too were once start-ups and disruptors, and we see these companies as an inspiration for what can be achieved.
Comparasino:
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