INSIGHT AFRICA - SPORTS BETTING
Reliant on Customer
Loyalty 1xBet
1xBet discusses the bookmaker's recent successes in Africa, and outlines its future plans in the market.
Tell us about 1xBet's work in Africa. What has been the company's journey, and where is it now?
1xBet is one of the leading bookmakers in the global betting industry. Tousands of people play and earn money on the platform every day. Established in 2007, 1xBet took a little while to gain popularity. Te bookmaker established its online presence in 2012 and has since made itself accessible worldwide.
Te company has been present in the African betting services market since 2017. Today, we operate under a local licence in 21 countries. We are among the top 10/top five leading bookmakers in most countries and continue actively participating in the leadership race.
What is the reason for the 1xBet success in Africa?
We focus on convenience for our clients, follow P38 WIRE / PULSE / INSIGHT / REPORTS
trends in the field of communication and offer people what they need at the moment. Nowadays, mobile technologies are actively developed in Africa - the vast majority of bettors place bets from smartphones.
At the same time, the quality of the Internet varies everywhere. We consider customers' wishes and adapt 1xBet apps for Africa. After all, they should work normally even in countries with low mobile Internet speed. 1xBet always makes life easier for the players by implementing modern technologies like the lite version of the site, fast applications, advanced statistics, etc.
Apart from supporting top teams and tournaments, 1xBet is also known for its innovative approach to being the trendsetter in the betting industry. We work with organisations such as ESL and thus manage to offer an acceptable range of betting options to the players in various lines.
Apart from supporting top teams and tournaments, 1xBet is also known for its innovative approach to being the trendsetter in the betting industry. We work with
organisations such as ESL and thus manage to offer an
acceptable range of betting options to the players in various lines.
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