Pulse
Safer Gambling Week - UK BETMGM
cornerstone of our brand
Following Safer Gambling Week in November, G3 sits down with Sam Behar, UK Director at BetMGM, to discuss the tools BetMGM utilises for identifying customers most susceptible to developing harmful gambling habits.
What does BetMGM constitute as irresponsible gambling?
We want our customers to enjoy BetMGM, but do so while always remaining safe and in control. When entertainment is no longer the primary reason for placing a bet or having some fun with a casino game, we see the risk of someone who might be at risk of developing harmful gambling habits. We have tools and a team of experts in place who are trained to identify behavioural changes in our customers to allow us to provide the support that is needed.
What bodies and safer gambling stakeholders is BetMGM collaborating with to ensure the company is operating in the UK responsibly?
We take our commitment to responsible gambling seriously and as an active member with the Betting & Gaming Council we work to ensure the highest standards of operation in the UK. By working closely with the industry bodies, we aim to stay informed about evolving industry standards and play an active role in shaping future best practice to help foster a safe and responsible gambling environment across the UK. BetMGM also contributes to gambling education bodies including BetKnowMore and BeGambleAware as part of our annual research, education and treatment donations.
What plans and initiatives did BetMGM have in place for November's Safer Gambling Week?
As always, Safer Gambling Week remained a key focus for BetMGM and LeoVegas Group as a whole, and in support of this year’s SGW we
P100 WIRE / PULSE / INSIGHT / REPORTS As always, Safer Gambling
Week remained a key focus for BetMGM and LeoVegas Group as a whole, and in support of this year’s SGW we implemented a range of
initiatives to educate and drive awareness amongst our team and customers.
implemented a range of initiatives to educate and drive awareness amongst our team and customers. Our ‘LeoLearn’ lecture, featuring an Associate Professor in clinical psychology, was broadcast across all our offices to help foster a deeper understanding of responsible gambling across the company; we shared Safer Gambling Week related posts before and during the week itself; and we embarked on a campaign of proactive email outreach to our customers to inform and encourage them to head to our dedicated safer gambling website. Premium space on our website and in app prominently showcased Safer Gambling Week banners, ensuring consistency of our message everywhere possible.
What tools is BetMGM offering UK customers to ensure they are gambling responsibly?
Our comprehensive suite of tools is designed to empower players to maintain a healthy and enjoyable gaming experience. Our dedicated
Sam Behar UK Director, BetMGM Safer gambling is a BetMGM:
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