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US Market SOFT2BET
Soft2Bet: Market Mixologists Gilad Naim, COO of Soft2Bet, explains why a blended focus on
innovation, financial success, regulatory achievements, and teamwork has led to over 120 per cent GGR growth in just two years. Looking
ahead, a key goal for the company is not to repeat the mistakes of those who've entered - and quickly exited - the US market. When Soft2Bet commit the numbers add up thanks to a proven market formula.
Gilad, how has Soft2Bet evolved during your time at the company since joining in February 2022? How has the scale and scope of the business changed over those 18 months?
Since joining Soft2Bet, I have witnessed a remarkable evolution in the company's scale and scope. Te last couple of years have been particularly transformative: our gaming products, the software and technology behind them and our platform have absolutely outperformed. Tese achievements have been marked by industry awards and substantial growth but of course as a B2B company, our focus on delivering innovative solutions and expanding our market presence has been unwavering.
We have successfully launched multiple new features and brands, solidifying our position in the market and our performance matrix reflects this success. Our gross gaming revenues (GGR) increased almost 70 per cent in the first year after I joined and in what is now my third year with Soft2Bet they are up 50 per cent. Meanwhile profits have increased 75 per cent and 100 per cent in those respective timelines, meaning that we have multiplied our performance revenues within the past year.
On the regulatory front, we have made significant strides, securing new licences as we continue to expand our regulated footprint. Tis demonstrates our commitment to operating in compliance with evolving industry standards and regulations and in terms of workforce opportunities within the company.
Growing our GGR by more than 120 per cent in the past two years is testament to the dedication and application of our highly talented teams to drive our ambitious initiatives forward.
In summary, Soft2Bet's journey over the past couple of years has been truly fantastic. With a focus on innovation, financial success, regulatory achievements, and substantial teamwork, we will continue to be a leading player in the dynamic B2B iGaming industry.
P94 WIRE / PULSE / INSIGHT / REPORTS
Gilad Naim Chief Operating Officer Soft2Bet
Soft2Bet's CEO, Uri Poliavich, recently held a keynote presentation on Motivational Engineering and how it can boost business for Soft2Bet partners. Could you run me through the key talking points and the message Soft2Bet is seeking to convey about gamification technologies?
Motivational Engineering is a game within a game that offers a new, additional level of entertainment. It's a casual game that can be changed according to different markets. For example, our City Builder product combines a Roman city builder game with an online casino experience.
Another title, Battle Slots, combines online slots with 'traditional' online games, enabling players to capture new territories by winning sword battles and receive bonuses for each win. We have measured the results carefully and have seen tremendous results so far.
We have seen an increase in average revenue per user (ARPU) of over 50 per cent. Players can enjoy the casual game, accumulate points, and then transform these points into real
Motivational Engineering is a game within a game that offers a new, additional level of entertainment. It's a casual game that can be changed according to different markets. For example, our City Builder product combines a Roman city builder game with an online casino experience.
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