search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Digitain: Te importance of cultural balance


As Digitain ramps up operations in LatAm, Margarita Cruz, Senior Sales Director, emphasises the importance of cultural balance to provide partners with an optimal mix of services pre and post integration.


What are the opportunities and challenges for foreign companies looking to enter Latin American markets?


Te Latin American market is a dynamic and growth market for Digitain. It presents lots of opportunities given the population sizes, internet access and consumer interest in sports betting and gaming. On that basis the social economic indicators are positive, and economies are showing more resilience than perhaps other areas of the globe.


Te challenges are broadly similar, it is to understand local market needs, cultures, and requirements. To address that, Digitain has a very experienced team, that understands the market dynamics and localisation needs to ensure a strong and responsive dialogue in the sales cycle with prospective partners.


How is Digitain looking to take the initiative to local operators and suppliers?


One of the key initiatives is to attend the iGaming expos throughout the Latin American region, which Digitain does. Tese shows provide the ability for local operators to meet with our team and discuss the requirements and thereof the commercial outputs of those conversations.


We also, aside from the shows, have local presence and visit operators to fully research and understand the requirements of their business, as every brand and business are unique and requires tailored structured integrations.


What challenges do deep cultural differences have for localising product, specifically Digitain's sportsbook and iGaming platform?


It is important to understand any cultural differences and preferences that the local operator and indeed their end players have. Digitain has an extensive onboarding process,


teams are tasked with monitoring wider changes to regulatory structures and engage stakeholders when and if required. Te vote on the bill 3.626/23, which regulates online betting in Brazil, was postponed until December, therefore we are all waiting the latest expectations.


Talks are positive and progressive, and we continue to welcome as a brand and as a company the opportunity to have that dialogue with all stakeholders in the industry.


What are Digitain's plans for Brazil - a market set for a monumental 2024?


Margarita Cruz Senior Sales Director Digitain


whereby we have several client requirement immersion sessions, to capture, discuss, detail these outputs into a business and integration plan.


We are growing our team with native speakers both Spanish and Portuguese. We understand the importance of cultural balance to provide our partners with the optimal mix of services pre and post integration. We are a people centric business, and we pride ourselves in strong communication and collaboration, to meet and exceed the success criteria of any partnership. Transparent communication is an important skill in our sector. It helps to provide solutions to challenges that are encountered.


In terms of Digitain’s sportsbook, we have a specific LatAm view designed for these markets and from a content standpoint, we provide all the major sports events popular in those markets. Furthermore, the sportsbook and platform are multi-currency and support local language requirements, responsible gaming, risk control and can be further customised to the partners individual brand needs.


How are talks progressing with the region's various regulatory bodies?


Digitain welcomes and supports regulation. Our compliance team and international relations


Brazil is certainly a growing market for both operators and suppliers alike. We are localising marketing per regulated market or specific to intend audience like Brazil, including different languages, responsible gaming features, local events like Copa América among others. As a business, we already have strong pipeline demand, and we continue to assess the market dynamics and how our business can support that market.


What opportunities does have Luís Figo onboard as an ambassador present for Digitain and its B2B suppliers in Latin America?


Mr. Figo is a fantastic ambassador for Digitain, of which we are now in our second year of collaboration with him. Of course, Figo, being Portuguese and one of the world’s most recognised footballers, does help Digitain brand awareness in the Latin American market. Building trust, creditability, and reliability is crucial in the B2B supply chain. We are delighted that Figo, who aspires to be the best version in everything he does both personally and in business, shares our values, to be the best for our partners, our people, and the wider industry.


How is Digitain looking to expand its Latin American sales team? What is the importance of having boots on the ground?


We plan to strengthen our local sales team to enhance our market presence. It is important to have ‘boots on the ground’, as relationships are built on people. Building that trust and accessibility, we will further build our pipeline of sales and growth over the next years ahead. With a current workforce of over 3,000, our company is committed to expanding its local presence in key markets to strengthen sales, support, and marketing efforts.


NEWSWIRE / INTERACTIVE / MARKET DATA P93


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118