What we’ve seen with 4Sight is that it delivers against our clients’ key metrics. In the case of Lottomatica, yes, they increased the number of sessions for 4Sight streams of ATP matches by 188 per cent. But, more importantly, the technology has helped them achieve growth. It’s enabled 47 per cent better customer growth compared to standard live tennis, and helped them to achieve 30 per cent better turnover growth as well. Tis demonstrates that their customers are engaging with 4Sight deeply and meaningfully.
GoldBet and Better deployed 4Sight across ATP 1000 events, but Sportradar has rights to the full ATP Tour and Challenger scene. What are the plans for extending this deeper tech stack to Challenger tournaments and further tournaments?
Since the start of the year, we’ve scaled 4Sight across more ATP matches, elevating the viewing experience for fans of ATP 500 and ATP 250 events. Tis is in addition to our existing coverage of ATP Masters, ATP Finals and ATP Next Gen events. So, in total Sportradar will offer 4Sight for up to 1,750 ATP matches in 2025.
Given the breadth of our tennis portfolio, and the highly scalable nature of 4Sight, we’ve extended the technology across our full portfolio of UTR Pro Tennis Tour matches. Since April this of year, we’ve offered 4Sight on every UTR match and by the end of the year we will have offered it across at least 14,000 matches on their tour.
With 4Sight available across tennis, table tennis and basketball already the next significant step is its roll out into football.
We know tennis was the first, table tennis the proof-of-concept, but basketball, football, and US sports are inevitably on the horizon. What are the key challenges around engineering, rights, or UX adjustments as you scale across sports?
Table tennis was a good starting point for us. It provided that validation, you know, that the technology worked. Over the last two and half years, we’ve scaled 4Sight across our clients most popular betting sports – tennis and basketball.
Now we’re preparing to introduce 4Sight into football through our exclusive partnership with Bundesliga. It’s a strategic move that elevates one of our key partnerships, strengthens our content portfolio and helps to drive engagement with one of the world’s most popular football leagues.
Football is more complex to model than, say, table tennis. Tere are more players for the model to pick up, the size of the pitch is so much bigger, and it takes place outdoors which means we have to factor in lighting and weather. It’s been challenging but we’re excited to launch 4Sight for Bundesliga and Bundesliga 2 matches during this coming season.
What's next for 4Sight from a tech perspective? For instance, what's the scope for predictive animations in a betting context?
In the short term our focus is scaling 4Sight across a greater number of sports. Longer term and personalisation is very much a key aspect of the future product development. Customisation and personalisation are hot topics across all industries right now as today’s consumers expect companies to deliver personalised interactions.
In the context of Sportradar 4Sight, using AI-driven personalisation technology will allow users to access the content they want to see within a stream. For example, users will be able to choose which viewpoint or angle they watch a game from. Te personalisation component will differentiate the output for each individual user.
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