To this, since July 4th, we have been guaranteeing higher jackpots and larger weekly increments. By so doing, the overall jackpot amounts will be higher, reaching the desired €1M threshold within shorter timeframes. Terefore, while we made sure that the core of the game remains identical to the current one, we have undertaken changes to make the game more appealing.
Changes to the Super5 require a balance between tradition and innovation. How do you go about this?
We respect tradition and the trust that the national lottery games enjoy within our local communities. We took over the responsibility of building further appeal and strengthening the trust of the games when we took over the custodianship of the national lottery. But we also know that if we don’t innovate, we risk losing relevance. Tat’s why everything we introduce, whether bigger prizes, second draws, or new game concepts, is always built on the foundation of fairness, simplicity and local relevance.
With Super5, the innovation is layered. We’ve retained the game concept but have reimagined the game mechanics. We’ve also ensured that the game is more appealing to younger adults who demand better accessibility and larger jackpots as they commence a new and important chapter in their lives. To this end, the digital experience for Super5 is essential.
What role does player engagement play in all this?
Player engagement is an essential part of this project. We reached out to the market, to our active players, to non-players and our agents, to
capture their preferences. We wanted to create moments with them. Our research ensured that we get direct feedback, and I can assure you that we’ve learned a lot about what people value, more importantly what excites them. Super5 is being shaped by these insights. Tis isn’t just about launching a new version of a game. It’s about creating an experience, one that is tuned into people’s lives, habits and aspirations.
What should players expect from the new Super5?
Players can expect a lottery game that feels bigger, more rewarding, and more exciting. We have made changes to the commercial proposition to enable us to double both the starting jackpot to €500,000 and the weekly jackpot increments to €50,000. Tis new game structure supports the notion of million EURO jackpots more frequently.
Te benefits of the new Super5 are also be communicated in a nation- wide campaign bringing energy to every corner of the island. Super5 will be everywhere, in retail, in digital in your social feeds, on TV and most importantly, in the conversations people have around excitement, dreams and winning.
Final thoughts?
Te new Super5 is a step forward, not just for the game but for the entire lottery experience in Malta. It’s a promise that we’re here to entertain and engage with people in meaningful ways. Bringing the lottery closer to the people means more than accessibility, it means creating memories and belonging. Our aim is to allow people to play a game that excites them, a game that they trust and allowing them to Dream Big with every draw.
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