NIKOLA GEORGIEV Regional Bus. Dev. Manager Amusnet
Our approach to operator collaboration is built on flexibility, co-creation, and long-term, value-driven partnerships. Beyond promotional tools, we offer tailored solutions that align with each operator’s unique brand strategy. A prime example is our bespoke game offering, which allows partners to fully customise the front-end of a proven game engine – adapting visuals, audio, symbols, and themes to fit their brand identity and campaign objectives.
measurable ROI through deeper retention, increased session length, and stronger monetisation. It transforms Jackpot Cards from a reward mechanic into a scalable tool for sustained engagement and growth.
How do you quantify the ROI from features like Golden Coins Link and Cash Bomb – both in terms of player value and incremental wallet share?
While it is too early to quantify the ROI for Cash Bomb following its recent launch, the initial performance of Golden Coins Link has been very promising. Several operators have already chosen to feature it in dedicated lobby sections – an indication of strong player interest and commercial potential. Tis kind of operator confidence is a validation of the product’s appeal. In return, we actively invest in joint marketing campaigns to further support product visibility and long-term success.
Tell us more about the customisation options you’re offering to your clients?
Our approach to operator collaboration is built on flexibility, co-creation, and long-term, value-driven partnerships. Beyond promotional tools, we offer tailored solutions that align with each operator’s unique brand strategy. A prime example is our bespoke game offering, which allows partners to fully customise the front-end of a proven game engine – adapting visuals, audio, symbols, and themes to fit their brand identity and campaign objectives. Tis has resulted in a series of custom- developed titles for key regional partners, integrating localised themes and exclusive brand elements that significantly boost player engagement.
In the Live Casino vertical, we provide advanced chroma key customisation through products like Showtime Roulette, enabling operators to localise the studio environment, embed branded features, and create a highly immersive experience – without compromising
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performance or integration timelines. By aligning closely with operator goals and marketing plans, we ensure that each collaboration is not only impactful, but also scalable and sustainable in the long term.
Which top-performing and new titles did you showcase at iGB Live, and what can we expect to see next?
In the Online Casino vertical, we are featuring a strong mix of top- performing titles and fresh releases. Leading the lineup are player favourites such as Candy Palace, Extra Crown, Hot Deco, and the celebrity slot Stoichkov #8. Tese are complemented by recent additions like Sparta Legend and Coin Gobbler – a refreshing title that introduces cluster-pay mechanics for a new twist on gameplay. Another standout is Caramelo Sortudo, a vibrant, Brazilian-themed slot with a 3×3 layout, 27 Ways Pay, and the playful Grilled Chicken Bonus, all tailored for engaging and enhanced player experiences.
Looking ahead, we are preparing to launch a series of new Live Casino Show Games, along with an innovative bonus system set to debut in September – designed to further elevate engagement and operator performance across our portfolio.
What’s your vision for Amusnet’s business growth?
Over the past few years, my focus has been on expanding Amusnet’s presence in Latin America and deepening our global partnerships. We have successfully navigated regulatory frameworks in key markets such as Argentina, Brazil, Colombia, Mexico, and Peru. As a result, in 2025, we are proud to be recognised as a leading provider across the LATAM region, complementing our established position in Europe. Looking ahead, our growth strategy is twofold: closely monitoring emerging markets with upcoming regulatory developments, while continuing to strengthen our footprint and partnerships in our existing core markets.
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