minds of the public, the idea that JOA is involved in online casino activities, which are prohibited in France. As a result, our brand is being associated with a type of gambling activity that offers no player protection in terms of preventing addiction, combating money laundering, etc.
How satisfied are you with the outcome of the interim proceedings, particularly the Paris Court’s decision to impose preventive measures on Meta?
It's a first step, but it's far from satisfactory. Tese measures are limited in time, while we're simply talking about complying with French law!
Why did JOA decide to escalate the case with full proceedings on
Given the strict French regulatory stance on online casino games, do you believe current legal frameworks are equipped to handle the rise in platform-sponsored illegal content?
No, the ANJ does not have effective means of taking action, and the steps we are forced to take to defend our rights and the enforcement of French regulations clearly illustrate that platforms do not feel bound by the existing legal framework.
Have you received any support or coordination from regulatory authorities such as ANJ or other industry peers in response to these infractions?
Te ANJ supports us, we work closely with their team in total transparency. Tey’re clearly taking the bull by the horns with daily
Te ANJ supports us, we work closely with their team in total
transparency. Tey’re clearly taking the bull by the horns with daily stringent monitoring by a dedicated team. Today, more than 3,000 illegal websites have been closed thanks to their actions, so clearly the movement is taking off... but regarding those illegal websites, it is like the Lernaean Hydra. You cut off one head and two grow back!
the merits, and what precedent do you hope it sets for platform accountability in France and the EU?
We want to protect our players, our brand, but also our industry from the existence and promotion of illegal websites. Meta profits by failing to filter advertisements that violate regulations. We cannot stand by and do nothing. Unfortunately, it is clear that if operators don’t take action themselves, nothing changes.
How does this case reflect broader challenges for licensed land- based operators in enforcing gambling laws in a digital environment dominated by global tech platforms?
Our main challenge remains to raise the awareness of all stakeholders on both the size of the illegal market and the devastating effects of this activity. Regarding the size of the illegal market, real figures are much greater than those recognised by European regulators. A recent report from YieldSec showed that the total online gambling marketplace for 2024 contrasted legal revenues worth €33.6bn versus more than €80bn for the illegal market !
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LAURENT LASSIAZ CEO JOA Group
stringent monitoring by a dedicated team. Today, more than 3,000 illegal websites have been closed thanks to their actions, so clearly the movement is taking off... but regarding those illegal websites, it is like the Lernaean Hydra. You cut off one head and two grow back!
Do you consider Meta’s existing tools, like “Brand Rights Protection,” to be adequate for dealing with fast-moving, sponsored infringing content at scale?
We report every publication infringing on our trademark rights through the BRP tool, but it is clearly ineffective: we have identified nearly 1,000 ads that have garnered six million views! Not to mention that the tool requires daily monitoring on our part, simply to ensure compliance with French law. We need to dedicated one FTE just to monitor the daily fraudulent use of our brand !
Meta has claimed to rely on user reporting to flag issues. In your view, what should be the standard of proactive responsibility for platforms hosting gambling-related content in regulated markets like France?
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