Italian sportsbook operator Lottomatica has been using our ATP 4Sight solution across its GoldBet and Better brands. For ATP events, views of the 4Sight feed outweighed views of a standard live tennis feed by 188 per cent. What’s more, when compared to a standard live tennis feed, ATP 4Sight increased growth of betting customers for those brands by 47 per cent.
Real-Time Data and AI Transforming Live Sports
Today’s fans want more than just the game, they want smart, real-time insights. Sportradar’s
4Sight delivers just that, blending AI-powered overlays with live streams to boost engagement and betting. SVP of Fan Engagement Patrick Mostboeck explains how 4Sight is reshaping the viewing experience across tennis, basketball, and soon, football.
PATRICK MOSTBOECK SVP Fan Engagement, Sportradar
Today's fans, especially Millennials and Gen Z, seek storytelling rooted in real time statistics. How does 4Sight shape narrative structure within a live stream, and how do these insights deepen emotional engagement?
Streaming has become increasingly important to sportsbook operators over the last 10 years or so. It’s gone from being a ‘nice to have’ to a critical retention tool that engages customers and delivers commercial benefit for operators.
But in today’s distraction economy, the way fans engage and watch sport is evolving. Rather than focusing solely on a match as it plays out, fans are active on multiple devices and platforms, seeking insights and data to better understand what’s happening on the field of play and inform their betting choices.
Te introduction of augmented streaming solutions, like Sportradar 4Sight, lean into this trend. Using the latest AI technologies, 4Sight incorporates real-time, data-driven animated overlays into a stream to enrich the viewing experience with contextually relevant insights.
We’ve found the effect of this to be significant. Italian sportsbook operator Lottomatica has been using our ATP 4Sight solution across its GoldBet and Better brands. For ATP events, views of the 4Sight
58
feed outweighed views of a standard live tennis feed by 188 per cent. What’s more, when compared to a standard live tennis feed, ATP 4Sight increased growth of betting customers for those brands by 47 per cent.
With serve speeds, rally shot counts, break probabilities, predictive overlays, how does 4Sight balance presenting value without overwhelming the viewer/bettor?
Tis is a question that we get asked a lot by our clients. It’s so important for the visualisations not to distract from the live action. We don’t want to overwhelm customers with insights that aren’t relevant or complementary to the action taking place. Te AI within 4Sight visualises contextually relevant insights that enrich the viewing experience and educates audiences about what’s happening in a game, and what’s likely to happen next. Tis is an actionable insight that bettors can respond to during a game.
Ultimately the viewing experience becomes an interactive one, and for operator’s it converts passive viewers into active bettors.
What differences in content consumption have you observed between "standard" and 4Sight streams? Do you have any statistics you can share to demonstrate the added value of the technology?
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222 |
Page 223 |
Page 224 |
Page 225 |
Page 226
