Static to Smart Reinventing the Ad Lifecycle
Creatopy CEO, Tammy Nam, discusses why dynamic, data-fed campaigns are resonating with early adopters like Superbet, and where the platform is headed next.
Tammy, what's Creatopy’s broader vision for ad innovation - and how does Live Data align with your goals?
We’re building an AI-powered platform that unifies the entire ads lifecycle, from ad creation at scale to publishing, insights and optimisation, all under one roof, not scattered across dozens of tools like it is today. Live Data reflects our mission to remove friction in the ads campaign lifecycle. Now, brands can update ads in real time so that every impression or click reflects a customer’s intent based on the latest offer, odds or inventory. It turns static ads into dynamic, data-driven experiences.
You’ve called Live Data an “industry-first.” What makes this solution unique compared to other dynamic ad technologies on the market?
Live Data links published ads directly to real-time data streams such as odds, prices, rates, discounts, so campaigns update automatically. No manual intervention. No delay. Most so-called dynamic solutions still require hand-holding and dev cycles. Live Data is seamless, fast, and fully automated. Tat’s the real breakthrough.
What are the main challenges you faced in bringing Live Data to market, and how were those overcome?
Te biggest hurdle was integrating client APIs while meeting strict security and compliance requirements. We solved it by working closely with client teams to align on protocols and build a secure, scalable bridge for their data.
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You claim a 20 per cent increase in first-time depositors using Live Data, what do you attribute that performance lift to specifically?
Real-time personalisation is one of the most powerful levers in digital advertising. For fast-moving sectors like igaming, delivering up-to-the- minute odds or time-sensitive offers gives brands a distinct edge. Live Data makes that effortless through not only automation, but by providing relevance at scale.
How does Live Data technically integrate with external data sources to enable real-time creative updates without manual input?
Live Data connects through a client-provided API, allowing us to pull real- time data directly into the creative without any manual steps. It's fully automated by design.
How does Live Data support responsible advertising practices in a highly regulated sector such as gambling?
We only partner with brands that follow safe advertising standards. Tat’s table stakes. Our system is built to support compliance, automatically and at scale. Superbet has adopted your technology — can you share any insights into how they’re using it and what initial feedback has been?
Superbet is using our platform to promote marquee events like the FIFA Club World Cup. Te feedback has been overwhelmingly positive. Tey’ve
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