Essential information and facts Canada
Capital Ottawa
Total Area 9,984,
670sq.km Population 38.5m
Median Age 41.8 years Religion Catholic (53%), Muslim (5%), Hindu (2.3%) other.
Ethnic Groups Canadian (15%), English (14%), Scottish (12%), French (11%), Irish (12%), German (8%) and others.
Languages English (official) and French (official) mainly.
Currency Canadian dollar
Government type Federal Parliamentary Democracy Chief of State King Charles III represented by Governor General Mary Simon (since 2021)
Head of Government Prime Minister Justin Pierre James Trudeau (since 2015)
Elections Monarch is hereditary. Governor General appointed for five-year term following elections. Leader of majority party or majority coalition generally designated Prime Minister.
Unemployment 5.7% Tourism 22.1 million (2019)
some $15bn was bet on sports in Canada in 2020. And of that, just three per cent was done legally.
Today it is said online gambling is one of the fastest-growing industries in Canada with more than 19.3 million active online gamblers. Te country is ranked eighth among countries that spend the most money gambling online. Tere are more than 2,000 online casino websites in the country.
RESTRICTIONS
Of course, with every positive there’s a negative and since the sports betting market changed there have been concerns regarding match- fixing.
An issue at the end of 2022 was raised when Ontario’s Alcohol Gaming Commission (AGCO) placed a ban on wagering on UFC events after alleged incidents involving possible betting by UFC insiders. Changes were later made and bets on UFC were permitted six weeks later.
Tere have also been some fines dished out for violations of internet gaming responsible gambling standards. From the beginning of Ontario’s igaming commercial market opening in 2022 sportsbooks were not permitted to advertise promotional offers without players
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opting in to receive them. Fines were issued to any operator breaking the rule and this meant a slow development for operators, especially those new to the market unable to transfer databases.
Despite this Ontario’s online sector has grown rapidly from $4bn in total wagers for the first quarter after online gaming was launched (Q2 2022) to $14.2bn for Q2 2023.
Meanwhile, in mid 2023 Ontario’s AGCO updated its Standards for Internet Gaming and as from February 28th this year has prohibited the use of athletes and celebrities in endorsement campaigns in the province. Tis includes social media influencers or cartoon characters that may appeal to children.
Te province has been bombarded with sports betting ads since 2022 and NHL stars Connor McDavid and Auston Matthews plus hockey star Wayne Gretzky are among those who have appeared in gambling site ads.
Registrar and CEO at AGCO Tom Mungham said: “Children and youth are heavily influenced by athletes and celebrities they look up to. We’re therefore increasing measures to protect Ontario’s youth by disallowing the use of these influential figures to promote online betting in Ontario.”
Tere are now talks about a nationwide bill that will cover this topic looking at regulating and restricting the use of advertising for single event sports betting plus other national standards for problem gambling issues.
Bill S-269 is a National Framework on Advertising for Sports Betting Act was introduced in June last year by Senator Marty Deacon and it is currently in its second reading.
Te bill has suggested a framework similar to one in place for the tobacco sector which restricts advertising in Canada and is based on similar regulations in place in several European countries.
Some of the proposed rules include limiting or prohibiting the use of celebrities and athletes in ads, also limiting the number of ads shown in certain locations, restricting the use of non- broadcast advertising and setting up national standards for gambling addiction issues.
Senator Marty Deacon said: “Te advertising of sports betting has gotten out of hand. Every television sports broadcast is saturated with ads that often feature popular celebrities and athletes. Tis encourages young people to emulate the behaviour of their idols as well as normalises gambling as part of the culture of sport.”
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