COST & TERM OF THE LICENCE Lottery Games
ABOUT 4H AGENCY
Information supplied by 4H Agency, providers of expert guidance to B2C operators and B2B providers, spanning market insights, payments, product localization, regulations, licensing, public affairs, and more.
With a versatile team across gambling sectors, 4H Agency offer 360-degree support and market guidance.
4H Agency is a global gambling advisory. We provide expert guidance to B2C operators and B2B providers, spanning market insights, payments, product localisation, regulations, licensing, public affairs, and more.
https://4h.agency/
sayhi@4h.agency
https://t.me/Agency4H
Lottery games’ agreement fees and duration vary depending on the agreement between the operators and organizations.
KEY ADVERTISING RESTRICTIONS
• Advertisement of gambling must not be directed or include minors.
• Online operators that have a valid license can still advertise their products and services in the country, but the advertisement must prominently display the phrase "Excessive remote gaming and sports betting can cause gambling addiction.”
• Gambling houses and advertisements for various types of gambling cannot be near schools.
• Advertisement of unlicensed gambling is prohibited.
LOCAL MARKET SPECIFICS TO CONSIDER FOR OPERATORS ENTERING THE MARKET
Sport betting is the predominant form of gambling activity in Peru, with football being the most popular sport in the country – and its well-regulated. High-profile events such as the Champions League and other European football games attract significant viewership and participation. Other gambling verticals, including land-based casinos and online gambling, continue to thrive and are in high demand among locals.
Tere are also B2B licenses and racing licenses available; however, their regulations are less stringent compared to those governing casinos and online gambling. Tis discrepancy indicates a need for further refinement in the regulatory framework to ensure consistency and fairness across all gambling activities.
Te success of the casino and gambling sector in Peru is largely attributed to the clear regulatory standards set by the authorities, which are straightforward to implement. Tis robust regulatory framework has led to several positive outcomes, including a significant influx of both foreign and domestic investors, increased revenue generated from the inflow of capital, and the development of a transparent legal structure that promotes fair play and accountability.
Of the tax revenue collected from gambling activities, 40 per cent is allocated to the Ministry of Foreign Trade and Tourism (MINCETUR) for the control and oversight of online betting technology.
Te remaining 60 per cent is distributed equally, with 20 per cent each going to the public treasury, the Ministry of Health’s mental health department, and the Peruvian Sports Institute for the development of sports in Peru. Tis allocation ensures that the benefits of gambling activities are extended to various essential sectors, promoting overall societal well-being.
In conclusion, the gambling sector in Peru is characterised by a well-regulated environment that fosters growth, transparency, and economic development. Te stringent regulations on sports betting, the thriving popularity of other gambling activities, and the clear allocation of tax revenue demonstrate the effectiveness of Peru's approach to managing its gambling industry.
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P16 WIRE / PULSE / INSIGHT / REPORTS
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