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www.us-tech.com


December, 2020


Manufacturers Must Respond to the Rising Smart Device Demand Amid COVID-19


By William Crockett, Vice President, Tanaka Precious Metals T


he market is evolving at lightning speed as the world adapts to changes in daily life related to COVID-19. With workers, stu-


dents and consumers in general spending more time at home and reserving funds for neces- sary purchases, smart tech manufacturers must balance customer expectations with skyrocketing demand. And, since consumers will likely remain


homebound for some time, manufacturers need long-term solutions. Demand for smart devices grew in


recent months, according to a recent survey, conducted by Tanaka, on smart device con- sumption amid COVID-19. Almost half of consumers (45 percent) reported that they are more likely to purchase a smart device, because of the COVID-19 pandemic. Stay-at-home orders also influence


shoppers who do not own smart devices, such as phones, TVs and tablets. According to the survey, 70 percent of consumers, including those without smart devices, said they are likely to buy a smart device in the next year. Though consumers want more products faster, they also want lower prices and higher quality.


Partnering with a third-party precious materials supplier can help manufacturers optimize costs while maintaining device reliability.


Customers expect high-quality products at


affordable prices, two factors they ranked higher than features often touted by big tech, like 5G com-


CableEye®


chain issues, and other pain points? Ultimately, tech manufacturers must make significant changes to product design in order to create better products without incurring a major cost.


patibility, brand recognition or 4K resolution. With expectations higher than they have ever been, how can manufacturers create products while avoiding manufacturing delays, product shortages, supply


Revamping Product Design In times of economic uncertainty, many com-


panies shift to defense, cutting costs by eliminat- ing R&D and innovation budgets. But in today’s landscape of rising demand and consumer expectations, firms must adapt practices and materials to become more efficient.


When times are tough, two guidelines can help keep firms successful: resist the urge to eliminate R&D spending and invest in recycling initiatives.


Device giants must continuously opti-


mize design to keep up with the speed, quan- tity and quality required by consumers — without breaking the bank. Materials inno- vation and recycling are key ways to cut down on increasing costs, while maintaining


reliability. First, do not eliminate R&D spending.


In addition to exploring new materials for manufacturing, companies should experi-


ment with ones they currently rely on to optimize their use. Consumer electronics manufacturers


Continued on next page


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Tester and Test Management  JavaScript  LabView Operator Work Instructions    


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