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Business news www.us- tech.com December, 2020


Europlacer Broadcasts Interactive Virtual Demos from HQ


POOLE, DORSET, UK — Responding and adapting to the challenges of the coronavirus pandemic, Europlacer’s sales and marketing team is now offer- ing virtual demonstrations. These comprehensive demos are held at the company and manned by staff to ac- commodate the many businesses look- ing to evaluate its range of surface mount assembly equipment. An excellent demonstration is


critical when companies conduct evaluations of capital equipment. Europlacer’s sales and support staff


less customer experience as we switched between camera views and presenters. A few rehearsals helped us to perfect this, while responding effectively to questions and direc- tions from the participants.” The demo room now resembles


a broadcast studio, equipped with high-end cameras, wireless audio systems, OBS software, and confer- ence equipment. It allows the Euro- placer sales and support team to re- spond to the customer’s exact re- quirements, answer questions, share


can now run demonstrations with ap- propriate PPE and compliant dis- tancing already in place. “However, with our streaming


media system functioning so well, we expect our interactive online demon- strations to remain an option for cus-


tomers in the future.” says Loven.” Contact: Blakell Europlacer, 30


Factory Road, Upton Industrial Es- tate, Poole, Dorset, BH16 5SL, UK % +44-0-1202-266500 E-mail: andy.jones@europlacer.co.uk Web: www.europlacer.com r


Absolute EMS Awarded for Contract Services


SANTA CLARA, CA —Absolute EMS, Inc., a leading provider of turnkey and consignment manufacturing services, has earned a “2020 GLOBAL Technol- ogy Award” in the category of “Con- tract Services $15-25 million.” Absolute EMS has been a con-


sistent supplier of quality products in Silicon Valley for 24 years and is honored by the award, according to COO Doug Dow. “Winning this award is coupled with the growth we have been experiencing, along with our recent factory transformation to an Industry 4.0-ready state-of-the- art facility,” he says. “Absolute EMS is appreciative of the industry sup- port and recognition.” The company’s production capac-


Elliot Loven, Europlacer regional sales manager, showcases the iineo+ placement system.


strive to make demonstrations de- tailed, informative and focused, while creating an enjoyable experi- ence for participants. Coronavirus restrictions initial-


ly limited the team’s ability to organ- ize demos in its purpose-built show- room, so they came up with an alter- nate solution. Driving the project at the com-


pany’s headquarters in Poole, Dorset, UK, is regional sales manager Elliot Loven. Loven took on the task of finding a way to deliver fully interac- tive demonstrations conducted over the internet, which would match the experience that existing and prospec- tive customers enjoy face to face. “We adapted our approach to


deploy real-time streaming video and bring the customers into our demon- stration room virtually,” says Loven. “The challenge was to retain a seam-


presentation resources, and provide fully personalized demonstrations of the machines — complete with close- up views of operation. The first of the live demonstra-


tions was very well received. “The out- come was excellent with the demon- stration attended by several partici- pants from the client’s organization, some of whom were based at the com- pany’s factory, with others working from their home offices,” says Loven. “We like to invite a wide representa- tion of people from across departments in our customers’ businesses to our conventional demonstrations. This new interactive online initiative has made that much easier to achieve.” The company does not expect its


online demonstrations to replace con- ventional face-to-face interactions, where customers can get their hands on the equipment. But, the company


ity ranges from limited runs to large- scale production. The team helps to safeguard customers’ IP, ensuring pro- tection to U.S. standards throughout the entire manufacturing process. The GLOBAL Technology


Awards have recognized innovations in the electronics manufacturing in-


dustry since 2005. The awards bring together the global SMT and ad- vanced packaging community in a celebration of the companies and peo-


From left: Doug Dow, COO, and Jeff Bullis, President and CEO, Absolute EMS.


ple who achieve the highest stan-


dards and drive the industry forward. Contact: Absolute EMS, 555 Al-


do Avenue, Santa Clara, CA 95054 % 408-850-7530 E-mail: jcarthy@absoluteems.com Web: www.absolute-ems.com r


FlexLink Celebrates 40th Anniversary


ALLENTOWN, PA — This year, FlexLink is celebrating its 40th an- niversary as a market leader of mate- rial flow solutions. Part of the Coesia group, FlexLink is a global partner for leading manufacturers of everything from fast-moving consumer goods to electronics,


including automotive


parts, batteries, pharmaceuticals, hy- giene, and tobacco products.


Saki Inaugurates Chicago Facility


FREMONT, CA — Saki Corporation has inaugurated a new “Solution Center” in Chicago. The new center is fully equipped with the company’s latest factory au- tomation solutions and is convenient- ly located in the central U.S. to com- plement Saki’s facility in Fremont, California. The facility showcases Saki’s


state-of-the-art AOI, SPI and X-ray inspection machines, as well as a va- riety of data analytics and smart fac- tory connectivity software. The show- room is ESD-safe and includes six AOI, SPI and AXI systems. Along-


side these machines, are Saki’s of- fline teaching station, remote verifi- cation station, automatic program changeover and multi-process view solutions, as well as screen printing and stencil cleaning systems from partner companies. “Being able to provide this level


of capability is unique to our indus- try,” says Jeff Mogensen, general manager, Saki America. “It repre- sents the culmination of Saki’s 26- year history of developing industry leading technologies and services. Saki’s U.S. growth plans in- clude establishing new and strength-


ening existing strategic partnerships with equipment providers and indus- try experts, supporting customer processes and applications and creat- ing special events. Along with one-to-one support


in applications testing and design evaluations, the new facility includes ample capacity to host events for in- dustry gatherings, seminars, train-


ing programs and workshops. Contact: Saki America, Inc.,


48016 Fremont Boulevard, Fremont, CA 94538 % 508-878-8267 E-mail: jeff.mogensen@sakicorp.com Web: www.sakicorp.com r


Today, the company is repre-


sented in more than 60 countries and operates directly in 26. Four decades ago, FlexLink transformed industrial production through pioneering mod- ular conveyors that allow manufac- turers to create flexible production lines. The company’s rapid growth was due to geographical expansion aided by parent company SKF. This concept has been developed,


scaled up and commercialized world- wide since the 1980s. The conveyor platform was created to be modular and reflected in the products’ names. The first conveyor range, XL, was de- signed for light goods, such as bear- ings and packaged food. To date, it is still one of the company’s highest-sell- ing platforms. The company then launched the


XS for small goods, such as syringes, vials and electrical parts, followed by the XM for medium-sized goods and


the XH for heavy goods. Contact: FlexLink Systems, Inc.,


6580 Snowdrift Road, Allentown, PA 18106 % 610-973-8200 E-mail: info.us@flexlink.com Web: www.flexlink.com r


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