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44 Company Profile
First Mile set out in 2004 on a mission to revolutionise business sustainability, starting with waste and recycling.
Today we help over 30,000 UK businesses with zero-to-landfill waste collection, over 25 other recycling collection services.
And along the way we've implemented lots of innovative tech to help us deliver a hassle- free, low impact, reliable service that’s good for our customers, as well as the planet.
www.thefirstmile.co.uk 0333 300 3448
Tweet us @Tomorrowsfm
About this Product/Service
First Mile is calling on landlords of multi-tenanted properties throughout the UK to embrace the use of QR- coded recycling sacks to boost their tenants’ recycling rates and reduce the contamination of recyclable waste.
Landlords of multi-tenanted properties often face complex waste challenges such as lack of space, mixed waste streams, and low awareness among tenants of what can, and can’t, be recycled. In response, First Mile is encouraging the use of RecycleID - where QR codes, which are personalised to each customer, are printed onto recycling sacks and then scanned on both drop off and collection by First Mile.
This technology has revolutionised the recycling process, enabling landlords and other business owners to access real-time data about the recycling’s end location, ensuring complete transparency and accountability. It also gives the opportunity to access individual recycling statistics, enabling accurate carbon data and recycling reporting. Landlords can also scan their QR code using First Mile’s RecycleID app to access their account and information.
As each code is specific to a business or tenant, the technology also means that any contamination issues - such as food waste being put in a dry mixed recycling sack - can be identified. First Mile’s app sends a picture, alongside advice on how to resolve the issue. Since 2018, First Mile has sent 200,000 contamination emails to landlords and business owners, working with them to educate and support them in ensuring that the right items are being placed in the right sacks, fostering a sense of collective responsibility towards the environment.
Bruce Bratley, First Mile Founder and CEO, said: “Our RecycleID initiative recently celebrated its five-year anniversary and has, to date, incorporated QR codes on 40m recycling sacks across the UK. These QR codes have empowered our customers, including landlords, to gain valuable insights in their business recycling activity and boost their commitment to sustainability and dedication to having a positive impact on the environment.”
AWARDS 2025 51
RecycleID by First Mile
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