THE BEST HIRE YOU’LL MAKE


When a job needs filling, you interrogate candidates to find the best fit. Kimberly-Clark Professional wonders why companies don’t do this for cleaning products too.


With the launch of its new WypAll ForceMax industrial cloths, Kimberly- Clark Professional is challenging manufacturing facility managers to reconsider their wiping choices, pitching the WypAll range of industrial cloths against traditional rags and laundered cloths used in plant and manufacturing settings.


Simon Justice, Manufacturing Marketing Manager at Kimberly-Clark Professional, asked: “Have you ever considered the many ways in which your wiping choices affect your KPI’s? Given how important the correct decision is to achieving optimal productivity, isn’t it odd that we don’t think about it as we would hiring an employee?


“Selecting the correct wiping solution in manufacturing environments can affect KPI’s, improve productivity, increase operational efficiencies and reduce waste. If your current wiping solution was interviewed, would it get the job?”


IMPROVED EFFICIENCY, ENVIRONMENTAL


BENEFITS WypAll ForceMax is the latest cloth from Kimberly-Clark Professional, and is designed for superior removal of the toughest, most ingrained dirt across all types of surfaces. ForceMax can absorb up to 40% more oil than rags, and absorbs it up to five times faster.


WypAll ForceMax is not only more efficient when compared with rags, but also delivers significant and measurable environmental sustainability benefits, reducing disposal waste by up to 78% compared to average rag usage.


ForceMax is the toughest cleaning cloth in the WypAll range, featuring Kimberly-Clark Professional’s trademarked Hydroknit technology that blends recycled cotton fibres, soft, absorbent cellulose and tear- resistant polypropylene. The cellulose


component allows these wiping cloths to absorb water quickly and effectively, while the tear-resistant polypropylene fabric soaks up more than its own weight in oil and grease. The result is a perfectly engineered, durable solution with a softer, more cloth-like feel, which can be used wet or dry.


ForceMax absorbs two times faster, and two times more than rags. It is also thick and super durable, consistently preferred by users over rags and


42 | INDUSTRIAL CLEANING


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