Classical Publishing dead! ?? Not by a long way!
2014 has seen a remarkable swing from online back to traditional promotion. This year, following on from an upsurge in marketing in classical publications such as this, and specific exhibitions in niche markets in 2013, 2014 looks that it will be a bumper year.
Head Office - International Labmate Ltd
Oak Court, Sandridge Park, St AIbans, Hertfordshire, AL3 6PH, UK. Tel: +44 (0)1727 855574 • Fax: +44 (0)1727 841694 Amend your subscription:
subscribe@intlabmate.com Email:
info@intlabmate.com •
sales@intlabmate.com ISSN 0143-5140
Publisher Michael H. Pattison
michael@intlabmate.com
Michael Pattison, Publisher
Our 40th Anniversary edition of International Labmate has been a witness to this. I thank all those advertisers and readers who sent in kind and supportive comments on the editorial in the ‘40 Years of Publishing’ issue and yes, we were happy to publish stories on the foundation of thriving companies founded over 30 years ago. Non thriving ones and others may also send in editorial on their latest products and if suitable we will publish. It is in our interest to see our advertisers succeed!
I can recall, over 30 years ago, a company from a UK University wanting to advertise a new chromatography product in Labmate. To his surprise I suggested they didn’t and recommended they send in a news release to see what was the market potential. The news release was run with excellent response. However, one of my competitors persuaded the potential client to advertise in his publication at considerable expense with less satisfactory results. The outcome is that we are still friends with that company and the rival publishing house does not exist.
The Guide was originally published in 1976 with the assistance of my friend Guy Warwick. Guy compiled the company listings and he suggested we called the publication ‘A Compendium’. A reasonable suggestion except I believed that half of our UK readers and 90% of our International subscribers would have no idea as to what we were doing. Hence, ‘The International Guide to Scientific Instruments and Chemicals’, and this our Lab Asia Guide, which I hope you enjoy and find useful.
Shows – Our exhibitions have been widely praised, not just because they attract visitors of the highest quality and quantity, but they are also extremely entertaining and fun. Our company’s ethos has always been ‘work hard and play hard’. This year we ran CEM 2014 in Istanbul ‘Continuous Emission Monitoring’ with delegates from over 50 countries, 25% up on the previous show. Shortly we have WWEM ‘Water, Wastewater, Environmental Monitoring and Analysis’ coming up in Telford, England, for the sixth time on 5/6th November 2014 – Over 160 exhibitors, major conferences, free parking, free lunches, tea, coffee and a gala dinner, well worth visiting! – www.
wwem.uk.com.
Director of Publications Marcus Pattison
marcus@intlabmate.com
Director, Asia Pacific Marie Izzard
mizzard@optusnet.com.au
North American Area Manager Carol Hardy
Sales & Marketing Manager Chris Jarvis
Online Manager Rob Parker
Guide Manager Sam Jackson
Administrator Helen Wills
Market Research
carol@intlabmate.com
chris@intlabmate.com
European Sales Manager John Hobbs-Morris
john@intlabmate.com
rob@intlabmate.com
Exhibition Sales Manager David Hellyer
davidh@intlabmate.com
sam@intlabmate.com
Guide Assistant Joanna Hemmings
joanna@intlabmate.com
helen@intlabmate.com Marstonbury Ltd
Editor Gwyneth Astles
gwyneth@intlabmate.com
Contributing Editor Heather Hobbs
heather@intlabmate.com
Contributing Editor - Separation Science Trevor Hopkins
Production Manager Robert Battell
trevor@intlabmate.com
robert@intlabmate.com
Production Team Heather Vincent
heatherv@intlabmate.com Caroline Belt Jill Mitchell
caroline@intlabmate.com
jill@intlabmate.com
Chelsea McCarron
chelsea@intlabmate.com
Finance Controller Chris Brown
Accounts Assistants Linda Hudson
Credit Control Patricia Rogers
chris@labmate.net
linda@labmate.net Maureen Woodhouse
maureen@labmate.net
patricia@labmate.net
Reader Services Manager Sue Petts
sue@intlabmate.com
Subscriptions Manager Maureen Woodhouse
maureen@labmate.net
Publishers of: International Labmate, Labmate UK & Ireland, Lab Asia, Chromatography Today, International Environmental Technology, Asian Environmental Technology, Pollution Solutions, Petro Industry News and Measurement Analysis China
Published by International Labmate Ltd - Printed by Magnum
Published: January/February, March/April, May/June, July/August, September/October, November/December
Lab Asia is distributed to scientists, technologists, laboratory technicians and environmentalists throughout the Pacific Rim, free of charge. The publication has the support of leading suppliers of equipment in the region and is displayed at the major exhibitions and conferences in these countries to attract additional readership.
Subscriptions: If you are not receiving your own copy of Lab Asia and would like to, please register onlne. If you are based outside the Pacific Rim, Australia or New Zealand there is a subscription charge of $100.
In order to obtain information on any of the products included in this journal, please fill in the appropriate numbers on the Reader Reply card and post or fax it to us. Alternatively contact the company directly by email, phone or via the website.
Buying Now Scientific Instruments Survey: Should you use or be planning to buy scientific apparatus, and would like to receive the latest available information, please contact
sales@intlabmate.com
NORTH AMERICAN OFFICE
Carol Hardy - International Labmate Ltd 333 Colony Blvd. #194 The Villages, FL 32162, United States Tel: +(1) 623-869-0184 Fax: +(1) 623-321-9200. E-mail:
carol@intlabmate.com
ASIAN OFFICE
Marie Izzard - International Labmate Ltd PO Box 374, Mona Vale, NSW, 1660, Australia Tel: +61 (0) 2 9918 0317 Fax: +61 (0) 2 9918 0316 E-mail:
marie@intlabmate.com.au
JAPAN
Mr Koichi Ogawa - OTO Research Corporation Takeuchi Building 1 -34-12 Takatanobaba, Shinjuku-Ku, Tokyo 169, Japan Tel: (03) 3208 7821 Fax: (03) 3200 2889
KOREA
Pearl Yoon-Joo Jin - The Peak Media Co Ltd Suite B-2010, Intellige 2 B/D, 24 Jeongja-dong, Bundang-gu,
Seongnam, Gyunggi-do 463-841, Republic of Korea Tel: +82 (0)70 4639 3008 Fax: +82 (0)31 712 3228 Email:
pearl@tpmkr.com
Lab Asia is published five times per annum in tabloid format. In addition a most comprehensive “Guide to Laboratory and Environmental Equipment” printed in A4 format. It incorporates companies, products and dealers, mailed in September.
Although every effort is made to ensure the accuracy of material published, International Labmate and its offices cannot accept responsibility for claims made by contributors, manufacturers or advertisers.
© All rights reserved by International Labmate Ltd. Reproduction in part or whole without written permission is strictly prohibited.
International Labmate is a member of the
following trade associations:
Please look after the environment by recycling this magazine Michael H Pattison, Publisher
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