Editors’ Picks 1 Tempur Sealy

International is

encouraging its retail partners to “find their edge.” Offering a fully integrated collection of tools and resources provided by Tempur Sealy, its Retail Edge program helps retailers create and deliver a more personalized and connected buying experience. Broken into six categories including digital, connected, advertising, training, assortment and in-store, Retail Edge offers the crucial support and information retailers need to do just that—gain an edge on the competition and deliver a stronger experience to their customers.

3 Focusing on quality over quantity, Posh

made a name for itself as a leading purveyor of gel mattresses through its premium lineup of Gel Matrix beds. The company is now looking to expand its reach to the broader consumer market with a lower price point option. Its new Gelee brand of mattresses and accessories was designed to deliver the dynamic comfort and support of its innovative Gel Matrix technology at a much more approachable price point. With the goal of making the aspirational more attainable, the mattress line combines the brand’s Gel Matrix technology with traditional foam and coils—creating a unique hybrid experience that adapts to the sleeper’s own body. Ranging from $1,599 to $2,599, the Gelee collection comes with a clear good, better, best step-up story that retailers can tout on their showroom floors.

2 Intellibed has long

+ Lavish gives retailers the opportunity to connect with a powerful consumer base and maximize the impact of every sale. Recognizing that the luxury consumer possesses a desire to not only seek out the best of the best in construction and materials but to see it in person before buying, Posh + Lavish has built its business on supporting the brick-and-mortar retailer. At a time when in-store shopping is becoming novel again, after a period where consumers have been missing the option to browse in-person, Posh + Lavish is an ideal partner for retailers looking to differentiate themselves and drive traffic.

5 Demonstrating its deep commitment to purely

organic materials and sustainable products, Naturepedic recently became one of the first companies to participate in the Organic Trade Association’s (OTA) robust new Organic Fraud Prevention Solutions program. In fact, Naturepedic is the first non-food organic product to complete the program. Developed to help companies comply with a proposed change in USDA organic regulations, the program as well as the regulatory changes will help to strengthen the organic supply chain and oversight of organic systems, reduce organic fraud and safeguard the USDA organic seal. We aren’t at all surprised but we’re certainly pleased to see Naturepedic ahead of the curve and reaffirming its dedication to safe and organic products.

Publisher ..........................................Chris Schriever

Managing Editor ...............................Gretchen Kast

Marketing Manager ........................ Elaina Hundley

Design Firm ............................................Blue House

Providing bedding retailers with information and insights on a variety of Mattress and Bedding products. Since 1995.

4 After years of R&D, Hologenix is now

able to integrate its flagship Celliant product into pure white fibers. Previously only available in a limited color palette, this new discovery not only allows Celliant-based products to come in a crisp white—it opens up the possibility for more pastel options as well. The bedding industry has embraced Celliant as a valuable addition to performance-driven top-of- bed products. Available in nylon, polyester and recycled polyester fibers, this innovative fiber captures and converts body heat into infrared energy, which helps to increase local circulation, regulate body temperature and promote faster recovery and better sleep. Now with more aesthetic options available, retailers can market Celliant’s unique performance benefits to a wider range of consumers.

6 Sleep Retailer / Summer 2021

it back this season with the revival of its ComfortFlex lineup. Featuring two models, Elements and Evolution, the collection delivers high-quality, aggressively priced options for retailers looking to attract the discerning consumer who is also on a budget. Each model comes in firm, plush and Eurotop—while Evolution offers a bonus pillowtop option. With thoughtfully layered foam constructions and a variety of comfort feels, the line offers something for everyone at an accessible price point from a trusted brand.

6 Spring Air is throwing

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2021. All rights reserved. Address correspondence to: Editor c/o Sleep Retailer, Blue House Sales Group, LLC, 1835 7th Street NW, #210, Washington, DC 20001. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at

CIRCULATION NOTICE: Sleep Retailer will print 19,000 copies of Sleep Retailer. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circula- tion auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service.

Sleep Retailer: ISSN 2163-7571

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