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MATTRESS


King Koil Expands Smartlife Program With Luxury Split-Head Mattress And Adjustable Base By Gretchen Kast


As power motion adjustable bed base sales continue to rise, King Koil is expanding its Smar- tlife Mattress by King Koil collection with a new split-head mattress and coordinating premium adjustable base. The expanded line provides retailers with a luxury sleep solution that offers the functional benefits consumers are seeking with more premium materials and construction. Made with the Smartlife collection’s pat- ented body-sensing technology, the split- head mattress works together with the new power base to deliver enhanced customized comfort—enabling couples to adjust the head of each side to meet their personal comfort preferences. Marketed under the premier iMotion by King Koil brand, the adjustable base is designed specifically to be merchan-


dised with the Smartlife split-head mattress. This integrated merchandising strategy al- lows retailers to take advantage of attach- ment rates for power bases and mattresses in the luxury segment of the category. “The rise in adjustable base interest is not


only at mid and low-price points, but increas- ingly of interest to the luxury consumer. We are expanding our lineup because the premium consumer is looking for more innovation and options than are currently available,” said David Binke, chief executive officer of King Koil. “Our Smartlife split-head mattress and coordinat- ing premium adjustable base was designed to fill this void in the industry and offer both the functional benefits as well as a premium solu- tion for the luxury category, where our Smar- tlife program resides in the market.”


Each Smartlife mattress incorporates 80 individual smart cells and eight independent- ly controlled zones from head to toe. The mattresses offer multiple firmness settings, allowing each person to accommodate their own sleeping needs. Users can manage the programming and monitoring of the sleep system through an app that can be installed on smart devices. Among the features of the iMotion base are Bluetooth adjustment controls, LED un- der-bed lighting, dual USB charging ports on each side, headboard brackets and a wireless remote control. The wireless remote includes three pre-set positions (anti-snore, zero grav- ity and TV) and a memory function that stores two other favorite positions. Visit kingkoil.com


38 Sleep Retailer / Summer 2021


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