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MATTRESS


Ghostbed Enters Smart Bed Segment By Elaina Hundley


GhostBed is poised to launch the new Ghost SmartBed this summer—a move that propels the brand into the “smart” mattress category. Constructed using materials and technologies that allow a person to custom- ize their comfort levels, the new mattress also collects data intended to measure the user’s sleep experience throughout the night to help them achieve a more restor- ative night’s sleep. “The Ghost SmartBed will establish a sig-


nificant presence for us in the fast-growing field of smart bedding,” said Alan Hirschhorn, executive vice president of sales for Ghost- Bed. “It also puts us front and center with consumers whose health concerns have been heightened by the COVID-19 pan- demic. Consumers want to know more about their sleep habits because they see the relationship between sleep and overall good health—and now we can offer them a bed that provides key information about the quality of their sleep each night and allows them to fully customize their bed to their de- sired comfort setting.”


Designed with 2,000 zone detection points under each side of the mattress surface, the Ghost SmartBed uses sensors to monitor respiration, position and movement through GhostBed’s Ghost Vision technology. The SmartBed’s support system consists of five medical-grade air chambers, which inde- pendently react to make automatic adjust- ments to head, shoulder, torso, hip and leg comforts in real-time by way of the compa- ny’s Ghost Relay technology.


Accompanying the mattress is the Ghost Smart App, which collects sleep experience data and controls the comfort settings deliv- ered by the air chambers. Users can download the app onto any smartphone or tablet. The SmartBed gives each person the ability to in- dependently adjust all five zones to meet their individual preferences—and provides both of


44 Sleep Retailer / Summer 2021


them with a complete Bio-Metrix picture of how well they sleep throughout the night. GhostBed’s Smart Bed Technology will debut within the top-selling 3D Matrix mod- el, which features a surface constructed in a honeycomb pattern that is infused with gel polymer and stretches in every direction to distribute weight evenly and absorb excess heat through the night. Above the air cham- bers support system are three layers of gel memory foam, which enhance the bed’s cool- ing properties and add a further dimension to its comfort levels. The mattress is adjust- able base compatible and offers a versatile modular construction. Each bed is delivered to the customer with white-glove service and the added support of set-up assistance from trained delivery personnel for both the bed itself and accompanying app. Visit ghostsmartbed.com


Designed with 2,000 zone detection points under each side of the mattress surface, the Ghost SmartBed uses sensors to monitor respiration, position and movement through GhostBed’s Ghost Vision technology.


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