Classic Brands Showcases Infinity Sleep Collection By Chris Schriever

Classic Brands is showcasing its Infinity Sleep collection at the summer Las Vegas Market. Designed to seamlessly complement each other, the Hybrid Infinity, Infinity Modern and Infinity Encore offer brick-and-mortar re- tailers and ecommerce platforms a complete collection of products that address key con- sumer needs, boost sales and enhance ad- vertising efficiencies. “In our industry, keeping up with the de- mands of retailers, ecommerce platforms and consumers is a never-ending mission, one that requires brands to constantly innovate and evolve to better-address the needs of the market,” said Scott Burger, CEO of Clas- sic Brands. “At Classic Brands, part of our commitment to excellence is to live by this mission every day and introduce products and programs that truly answer the call of

our partners and customers at every level. Our Infinity Sleep collection represents the latest results of this commitment, and we are excited to share these innovations with the industry in Vegas this summer.” The first part of the Infinity Sleep collection is the Hybrid Infinity. Developed in collabora- tion with Sit ‘n Sleep, a leading mattress re- tailer based in Los Angeles, these mattresses range from eight-inch to 15-inch profiles. All of the mattresses are packaged in Classic Brands’ signature bags for easy delivery or cash-and-carry by consumers. They also come with a guaranteed 365- night in-home trial, free shipping and exchanges. The Hybrid Infinity is a turnkey, omnichan- nel bedding program—offering six specialty hybrid mattresses alongside a dedicated website, ecommerce platform, TV commer- cials and robust social media program that

includes thousands of glowing customer re- views. This offering has been especially crit- ical for retailers and ecommerce platforms over the last eighteen months against the backdrop of the global pandemic and corre- sponding changes in consumer behavior. In addition to the Infinity Hybrid, Classic

Brands is also showcasing the Infinity Mod- ern furniture collection, which consists of over 100 products including metal, wood and up- holstered platforms and bedframes with an ad- justable base. The featured Post and Beam line includes a solid pine wood frame platform bed alongside a solid birch wood nightstand, dress- ers and a hutch with thoughtfully placed USB ports. The collection’s upholstered beds have also been specially constructed to sit inside or atop slats, giving the consumer added flexibility when it comes to their preferred height settings. Complementing the Infinity Modern col- lection is Classic’s Infinity Encore, a five-bed memory foam collection offering superior MDI memory foams, ice-cold specialty covers and sharp modern design aesthetics. “As the United States continues to reopen and recover following the heights of the pan- demic, the need for end-to-end solutions that enhance capabilities for retailers and ecom- merce platforms has never been greater,” said Vivian Weng, chief commercial officer at Classic Brands. “COVID-19 changed consumer sales in many ways—from shopping to delivery. We have been following these trends closely, and since the early days of the pandemic, have worked hard to bring our partners and customers prod- ucts that address the ever-changing priorities of consumers. For example, our groundbreaking Hybrid Infinity Collection brings together supe- rior products alongside plug-and-play digital as- sets, comprehensive marketing insights, co-op advertising, and direct-to-consumer drop-ship- ping capabilities. This offering is unlike anything else in the marketplace and ensures a compre- hensive end-to-end solution that is convenient, efficient and cost-effective.” Visit

34 Sleep Retailer / Summer 2021

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48