Shifman Enhances Luxury Lineup With Debut Pillow Program By Chris Schriever

Shifman Mattresses is introducing a new pil- low program at the summer Las Vegas Mar- ket designed to help retail partners grow the average ticket and satisfy consumer demand for a luxurious sleep experience. “Our new luxury pillows are a natural ex- tension of the luxurious comfort and high- est quality materials that are synonymous to the Shifman brand,” said Bill Hammer, president of Shifman. “It

offers the dis-

cerning consumer an upgraded sleep ex- perience with natural materials and overall wellness while giving our retail partners the perfect opportunity to satisfy needs in an additional product category.” The new pillows immediately convey the luxurious style and quality of the brand, in addition to providing exceptional breathability for a cool night’s sleep. The program includes

three distinct pillow styles: a 100% latex option, a premium white goose feather and down option and a unique option of latex sur- rounded by white goose down. Each style is offered in Queen and King sizes with a retail price range of $169 to $295 each. The luxury pillow program includes a Shifman branded display fixture, sample pil- lows and initial stock. Product for restock orders is immediately available for quick ship- ping. The pillows are assembled and pack- aged in the USA. Shifman is showcasing the new pillows at

the summer Las Vegas Market, along with the upgraded American Heritage collection and the environmentally-friendly Pure Com- fort natural latex collection. The American Heritage collection offers

10 quilted or hand-tufted models of two-sid- ed construction, natural cotton comfort lay-

ers and individually-wrapped coil system. All models in the lineup are compatible with ad- justable bases, with retail price points ranging from $1,799 to $9,699 in queen. The collec- tion also comes with an upgraded marketing program that Shifman Marketing Director Ali- son Minella said delivers one of the strongest luxury mattress programs available to region- al and national retailers. Visit

Boyd Sleep Expands Arkotect Platform Bed & Nightstand Lineup

By Elaina Hundley Boyd Sleep is expanding its signature Ar- kotec collection of architectural-inspired platform beds and nightstands with four Mid-Century modern platform bed models and five new nightstands. Boyd’s Arkotec collection features 42 plat- form beds, including daybeds, storage beds and coordinating nightstands. Utilizing geo- metric design, architectural symmetry and structure, the lineup helps create soothing bedroom décor—blending easily with modern contemporary spaces or as transitional de- sign in more traditional homes. Available in multiple colors and fabric se- lections of faux leather, linen or velvet, the Arkotec collection features a variety of design elements including raised panels, nail head ac-

cents, corded trims and solid wood legs. Chan- neled faux leather and raised panels create dimensional interest throughout the collection. Retailing for $499, the Arkotec platform bed collection includes options that may be used with or without box springs or founda- tions. All models feature Heavy Duty Support, Unibody Welding and Staytight locking de- signs for secure assembly. The beds are also easy to assemble and can ship direct to the consumer via UPS or FedEx. The company’s new nightstand introductions reflect long-standing, high-quality American furniture traditions with beautiful woods, design simplicity and modern storage convenience. The nightstands are available in an assortment of finishes including weathered-wood, cherry, ebony and ivory and are designed to comple-

ment the collection of Arkotec platform beds. Arkotec nightstands are easy to assemble and ship flat packed direct to consumer. Visit 23

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