SSA Curates An On-Demand Sleep Product Assortment

By Elaina Hundley The Specialty Sleep Association is offering retailers a robust portfolio of products to ex- plore at the summer Las Vegas Market, with eight sleep product companies on display— all of which are ready to start shipping right away. The SSA showroom will feature a blend of mattress programs, bedding accessories like sheets and pillows as well as adjustable base brands.

“Retailers are experiencing supply chain disruptions and looking for products they can

offer their customers in a timely fashion,” said Tambra Jones, executive director of the SSA. “The companies who are with us this market have their products in stock and ready to ship, ready to get retailers what they need to satis- fy their customers.”

Manufacturers showing in-person in Las

Vegas this summer include: Spanish plat- form bed company Bedline, Spanish mattress brand Bestrest, I Love Pillow & I Love Mat- tress, W. Silver Products, Sleep & Beyond, Sleep Solutions and Assured Comfort.


Making its debut at the Las Vegas Market, Bedline is showcasing a line of platform storage beds designed specifically for the ecommerce market. “We feel there’s a great opportunity for products made from Spain in the USA market,” said Ernesto Galan, CEO of Bedline. “Hector Alcantara, our General Manager, sees a bright future ahead for our product line in the US market.” Bestrest will introduce two new models at the summer market: The Harmony and Multisens. The Harmony Mattress was de- signed and developed with the Italian Gov- ernment for their new “Go To Showroom” in New York City, as part of its new Elite Collection. Designed by top Italian, German and Spanish mattress builders, the Multi- sens Mattress targets the discerning con- sumer seeking all the best materials in a single mattress.

Accessories Offering SSA shoppers a full line-up of pillows, mattress toppers as well as mattresses, I Love Pillow & I Love Mattress has its products in stock and ready to ship freight-free. Displaying its complete line of bed frames and adjustable bases, W.Silver Products is also offering immediate delivery. Celebrating its third year at market, Sleep Solutions will introduce its New IP innova- tion and quality Adjustable Bases. Assured Comfort Hi-Low is

offering its

adjustable beds in three unique models: Signature, Platform and Mobile Series. Each adjustable option is made in the USA and comes in twin, full, queen and split-king sizes. Products from Arason Enterprises, Ar- cusbeds, Cannabeds, Coolist, Electropedic, The Futon Shop, Select-A-Matt and Stel- lar/Cyme Tech will also be featured in the SSA showroom. Visit

40 Sleep Retailer / Summer 2021

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