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MARKETING


Reverie Opens A New Chapter In A New Showroom


By Elaina Hundley Following the opening of a new showroom and Innovation HQ earlier this year in Mich- igan, Reverie is also opening a brand new showroom in the World Market Center just in time for the summer Las Vegas Market. “We’ve been attending Vegas Market for over 15 years now using the same space, and we felt 2021 was the perfect time to upgrade,” said Rev- erie CEO and co-founder Martin Rawls-Meehan. “That previous space suited our needs five to ten years ago, but we’ve simply outgrown it. With a plan to occupy both its old space and the improved showroom during the buildout of the new space, Reverie intended to transition


into the new space in 2020. However, the pandemic had other plans for the brand and COVID-19 shutdowns delayed the move. Au- gust 2021 marks the team’s first time settling into the new space’s extended window front, upgraded conference space and merchandis- ing-friendly wall space. “The new layout allows us to showcase our power bases to retail partners in a way that really helps them visualize what they would look like in a store environment. Our old space really didn’t allow for that,” said John Wanat, Reverie VP of Sales.


In addition to its new market space, Reverie also opened a showroom and Innovation HQ


buildout in a newly-purchased building adja- cent to its Bloomfield Hills, MI headquarters. This space is designed to support the com- pany’s Innovation Summits, partner visits and local foot traffic for consumers interested in experiencing Reverie technology. “Before Covid, our Innovation Summits were a must-attend event for many top retail- ers around the country,” Rawls-Meehan ex- plained. “We want to get back to hosting these amazing summits, located in Detroit, that real- ly focus on driving innovation in our category. Our investment in our Michigan Innovation HQ does just that.” Visit reverie.com


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