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MATTRESS


Englander More Than Doubles Its Portfolio This Summer By Elaina Hundley


Building on a time-tested philosophy of com- bining proven components and expert crafts- manship to deliver excellent product, Englander is launching a collection of 14 new mattresses at the summer Las Vegas Market. The launch of the completely new Su- preme collection introduces a large quan- tity of additional models that retail between $799 to $3,999. These new models feature components the brand is best known for, in- cluding fabric-wrapped coil support units, lay- ers of copper-infused latex, copper-infused visco foam, 3° Open Air micro-coils and cool touch top panels. Delivering elegant color ways and distinctive feels that simplify the


buying process, the new collection applies a key Englander concept for retail success: a streamlined selection experience. “We encourage retailers to do a deep dive


and compare our new national line products to other top brands,” said Englander Presi- dent and CEO Mark Kinsley. “Our mattresses offer a staggering amount of value at better prices, allowing our dealers to compete and win by partnering with a national brand trust- ed by consumers since 1894.” With the relaunch of its Dreamer Collec- tion, an eight-model latex hybrid and latex collection designed with sleek modern aes- thetics, Englander is also gaining positive feedback from its partners.


Greg and Katy Law, owners of Sweet Dreams Mattress & Furniture with four stores in North Carolina, have been selling the Dreamer Collection since it debuted spring of 2020 and credited the success of the program to having “buy-in from the sales managers be- cause it’s simple, easy and the beds feel great.” “All the attributes of the Englander Dream- er collection make it hands down the best seller. Bring it to your floor because your customers and team will love you for it,” said Katy. “The bonus for us is the core values of Englander align with us as a retailer, and it’s always a pleasure to do business with some- one who values your partnership.” Visit englander.com


36 Sleep Retailer / Summer 2021


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