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MATTRESS


Therapedic Spotlights Wellness As Consumers Prioritize Sleep More Than Ever


By Gretchen Kast With consumers prioritizing sleep more than ever, Therapedic International is highlight- ing two mattress collections that have been shown to enhance sleep and overall wellness at the summer Las Vegas Market: the b-Calm CBD-infused collection and the high-per- forming Memory Touch copper hybrid line. “The role of sleep for health and wellness has never been more important to people than it is now,” said Gerry Borreggine, president of Therapedic. “Retailers can support that height- ened awareness with these mattresses that are specifically designed and made with ma- terials such as CBD that promotes relaxation, copper that is antimicrobial and antibacterial, and latex that naturally offers better pressure relief and airflow throughout the night.”


The three-model b-Calm line includes new accessories released this summer to com- plement the comfort of the CBD-infused mattress and create a soothing sleep envi- ronment. The accessories include a linen and room CBD spray mist and CBD tincture designed to amplify the calming effect and sleep-promoting benefits of CBD. The b-Calm mattress line starts at $999 retail in queen and includes one all-foam and two hybrid models, each featuring the Inner- getic CBD-infused graphite latex with a soft and durable CBD-infused cover. The collec- tion is available to retailers either flat-packed or roll-packed, determined by the factory. The Memory Touch copper hybrid collection


offers multiple copper-infused components in each of the three models, ranging from $799


to $1,299 retail in queen. Each model includes the copper-infused fabric cover, copper gel memory foam, Quantum coil steel edge support and an extra foam support layer. Some models include copper-infused latex, Hyper-FLO quilt- ed foam and a plush BioCrystal. Visit therapedic.com


Southerland Broadens Choices For Retailers With Relaunched American Sleep Line


By Chris Schriever Southerland is introducing a redeveloped American Sleep line at the summer Las Vegas Market, providing retailers with a wider range of distinct branded options. The revamped line includes hybrids and two-sided mattresses, and will serve as a companion collection to the company’s popular Signature collection— with the same price points and added features such as perimeter-edge support to allow re- tailers to differentiate the line on retail floors. “As an independent manufacturer, we can of-


fer our retail partners the opportunity to expand their assortments with exclusive brands that appeal to a broad spectrum of consumers,” said Bryan Smith, president and chief executive offi- cer of Southerland. “Through the years, Ameri- can Sleep has been one of our most successful brands, gaining placement at specialty sleep shops and national retailers alike. This relaunch


32 Sleep Retailer / Summer 2021


allows us to further extend our placements with retailers within the same geographic area that already carry our Signature collection, offering them an alternative brand that maintains the quality, customer service and value that South- erland is so well known for.” The new American Sleep line features perimeter-edge coil systems with enhanced edge support. This has become a highly pop- ular feature with both retailers and consum- ers because it bolsters the mattress’ durabili- ty by supporting its structure and keeping its components intact for years to come. Other key benefits offered by the re-


launched line include newly styled ticking— with a more contemporary design and cooling technology—and the use of cooling memory foams and latex in the build. All of the beds in the American Sleep brand can be used on adjustable bases, allowing consumers to cus-


tomize their individual sleep experience. This also gives retailers who have observed the increase in attachment rates for adjustable bases and mattresses a means to merchan- dise both products on their floors. American Sleep by Southerland consists of 43 models in four separate collections. The American Sleep grouping has eight styles priced from $699 to $1,699. The American Sleep 2-Sided line encompasses nine styles and is priced from $799 to $1,499. In the American Sleep Gel group are four styles, ranging in price from $999 to $1,999. Amer- ican Sleep Gel Hybrid has six styles and is priced from $999 to $1,999. All of the beds in these groups deliver perimeter-edge sup- port through a combination of coil systems and high-density foam layers positioned along the edges. Visit southerlandsleep.com


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