search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
86 If I am honest, I was rather


surprised at first that we have been able consistently to find sufficient local content to fill 50+ editorial pages every issue. The reasons became self-evident, however, quite quickly. As one of the most desirable UK holiday destinations, there is always something going on; whether it’s a major festival, an event at The Flavel (Dartmouth is uniquely fortunate to have such a fantastic arts centre in such a small town), not just one but 2 popular local National Trust properties on our doorstep, an open garden somewhere in/ around South Devon, one of the most attractive rivers and popular yachting destinations in the UK and a spectacular local coastline, adjacent local scenery and even Dartmoor just a short drive away. That’s a rich seam that we’ve been able to mine not just for residents but for the many visitors that also pick up the magazine. Actually, when we started the magazine, we were a little hesitant that we should spend too much effort in telling local people about what existed around them – surely they knew it already? But we had launched the magazine just as we swapped our second home for a permanent base here and so looked at this through that perspective – we wanted to learn more about Dartmouth and what it had to offer but nothing at the time gave us the information we required. Our concerns were soon dispelled when we realised that there are a substantial number of local people that have yet e.g. to visit Coleton Fishacre or Greenway or walk the many great parts of the local coastal path etc to name, just a few activities. Part of our role as a community magazine is to remind or prompt readers what there is to do and what is happening in their local community and around them. This curation and sifting of content that is relevant and timely is not easily possible via social media or


going online. Dartmouth is also unusual in being able to boast such a rich history for so small a town. With the help of organisations such as the Dartmouth History Research Group, we have printed pages and pages of articles about our local history across the previous millennium - from the Crusades, the Mayflower pilgrims to Thomas Newcomen and Dartmouth’s important role in WW2. If new to the town, I urge readers to study our website for the many previously published articles or pick up a copy of the Official Dartmouth Visitor Guide for a short summary… not forgetting a visit to our local Dartmouth Museum. Ultimately, communities are interested in each other – our


I believe that quality magazines that speak directly to the needs and interests of their readers and advertisers will still survive long term.


personal stories, achievements etc. We recognised this early on and so we focused on finding people to interview. We’ve published more than 300 such interviews and are still counting – as well as the many Dartmothians that may have long ago settled here, there is an endless variety of new faces as people relocate or retire here or perhaps buy second homes. So many of these have interesting back stories as the interview of Marc Koska in this issue ably testifies. We are also lucky in that every so often there’s a new Dartmouth Mayor, Harbour Master or Captain of the BRNC etc to interview! But it isn’t possible to serve up this smorgasbord of interesting editorial free of charge to readers, without the support of advertisers, predominantly local businesses. Dartmouth is geographically isolated as well as economically dominated by the tourist industry. Many of the trades and services


that serve the town are based elsewhere. It also has a high concentration of holiday and second homes. Not just out of convenience but also desire, many residents, full or part time, want to spend their money locally. Many readers use By The Dart as the source of vital practical information of who does what. With a mature demographic, the reach of social media is limited and certainly cannot boast the 10,000 + sets of ‘eyeballs’ or ‘likes’ that pick up, read, digest and retain the information that we publish. The rise of social media (for


better or worse) has been dramatic since 2008 – Facebook had 100m users then – it now has more than 2.7 billion (47m in the UK). 70% of UK advertising revenue is spent online (mostly with FB or Google). The amount of print advertising has more than halved in that time and circulations have plummeted – the Dartmouth Chronicle’s own circulation has halved in the last 5 years and was only approx. 1,200 copies pre-pandemic. By The Dart’s resilience in the face of this extraordinary shift in the way we consume media and promote businesses and products is testament to the value of the magazine’s strong reader loyalty, local relevance, ubiquity, trust and competitiveness. Yes, local businesses can reach a local market with targeted promotions online or on social media , often at low cost, but can they do it consistently, can they stand out enough to be seen and can they reach 5,000+ local households as the magazine can every other month – very few can… We have been lucky that many


advertisers such as BBH Architects, Dartmouth Self Storage, Wollens, Distinctly Living, Dart Plumbing, FRL, Baxters, Dart Gallery, Mark Lobb, Michael Suttons, Freeborns, The Coastal House, Dartmouth Marine, Marchand Petit, Jeremy Wright Joinery, Savills, Howdens, Gardentime, McCombe Decking,


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116