MEMBER ZONE MEMBERPROFILE
NAME: Tricia Rogers COMPANY: GingerTree Marketing JOB TITLE: Director
WHAT DOES YOUR ORGANISATION DO? I’m a marketing consultant which means I help businesses work out how best to use their marketing budget to enable them to achieve commercial objectives. Anything from brand development, developing a digital strategy or customer engagement plan.
HOW DID IT ALL START? I studied marketing at university and then spent many years working in some of the best advertising and creative agencies in the UK before setting up on my own.
WHAT’S YOUR GREATEST ACHIEVEMENT SO FAR? I celebrate the everyday successes. Every day I learn something and grow as a person which is always a winner for me.
WHAT KEEPS YOU AWAKE AT NIGHT? Not much! I’m generally not a worrier. There is always the desire to find new clients and continually increase revenue, but I’m pretty practical and logical so not much gets left undone.
WHAT HAS SURPRISED YOU MOST IN YOUR JOB? My ability to put myself out of my comfort zone and go for it. My determination to grow my businesses has meant I’ve needed to be open to change which isn’t a natural comfort place for me!
WHAT’S THE BIGGEST RISK YOU’VE EVER TAKEN AND DID
IT WORK OUT? Leaving a highly paid, easy to deliver contract because I didn’t find it a challenge anymore. So far, so good. You have to take stock of what matters and for me, it’s all about ensuring what I do interests me and challenges me.
WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING
OUT? Don’t be too shy to ask for advice. Realise you’re not the first person to have set up a business and the things you’re going through someone else has already worked out how to solve – so surround yourself with people who can help you, inspire you and drive you forward.
WHICH BUSINESS PERSON DO YOU MOST ADMIRE? There are many people out there that I admire for finding their niche and carving a career out of doing something that they love. Too many to mention here!
WHAT EXCITING PROJECTS IS YOUR ORGANISATION
WORKING ON? I’ve just won a new contract with an amazing retail brand. I’ll be helping them redefine their brand and create a plan to increase awareness and drive new sales. It’s going to cover many of the areas of marketing I love from brand to social media and influencer engagement.
WHAT MADE YOU JOIN NORTHAMPTONSHIRE CHAMBER? I wanted to meet other businesses and people in the area that could help me reach new customers as well as to learn from other businesses about how they maintain their success. I’m a one woman band so it’s nice to meet like-minded people.
W:
www.gingertree-marketing.uk T: 07958 258137 E:
tricia@gingertree-marketing.uk
30 inbusiness JUNE/JULY 2020
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