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LOOKING AFTER YOUR WEBSITE IN LOCKDOWN


Simon Cox, Marketing Manager at Poppy Design Studio, shares his expertise on what to do during the Covid-19 outbreak with your business website.


LEAVE YOUR WEBSITE WHERE IT IS – DON’T TAKE IT OFFLINE TO SAVE MONEY Even if you’re unable to trade, our advice is to leave your website where it is. You’ve spent years building your business and your online brand; you’ve planted seeds in the internet which will have started to grow firm roots out there in Google and other search engines. By taking your website down, you will be undoing all


the work you’ve put in to increase your brand in Google and other search engines. Don’t allow the space to be filled by someone else – your competitor. Alongside this, you’ll also lose your Google rankings, so our advice is don’t take your website offline to save money, leave it where it is.


ARE YOU DISPLAYING A COVID-19 STATEMENT ON YOUR WEBSITE? More than ever, your customers and potential new clients will be looking for an update of what is happening with your products and services. Customers are also looking for reassurance and they will be intrigued


‘THE PANDEMIC HAS HAPPENED SO QUICKLY, AND WE’VE ALL HAD TO ADAPT VERY FAST’


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about how you’ve adapted as a business. Our advice is to tell them and to replicate this message on your company social media pages.


OPEN UP TO NEW MARKETS ONLINE The pandemic has happened so quickly, and we’ve all had to adapt very fast, but has your business moved with the times? We’ve been working with a client who held regular face-to-face meetings


and they’ve had to take their business online to offer their services via video conferencing. Of course, their customers have bought into their product or service, so they have followed them. Is there a way that you could trade online and open yourselves up to


explore new business opportunities further afield? Whatever happens over the next few weeks, it’s key that you are seen


online. Don’t cut back on your marketing even if you are tempted to. Visit: www.poppydesignstudio.com


JUNE/JULY 2020 inbusiness 23


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