IN THE SPOTLIGHT: COMMUNICATIONS & MARKETING NAME CHANGE IS SIGN OF THE TIMES
Kettering-based Sign of the Times is rebranding as Astley on 6 April following a four-year transition period after Gateshead-based signage company Astley bought the award-winning sign makers in 2016. Over the past four years the two
companies have worked together to adapt their internal processes and share their extensive resources and have now reached the ideal point in their mutual development to consolidate the two brands. Sign of the Times’ managing
director Darren Roughton said: “Both Sign of the Times and Astley have benefited hugely from taking the time to get to know each other to identify how to make the most of our individual strengths in order to grow and enhance our services as one company. We are very excited about formally relaunching with our brand new logo and website on 6 April. “At Sign of the Times we have
always been very proud of our reputation which is based on the excellent quality of both our services and products. Our clients will continue to receive the same high levels of quality while also being able to take advantage of the
The Yebo team, from left: Jo Grote, Sam Kiddy, Tracey Matthews, Nicky Chisholm, James Chisholm, Wing Long and Vip Abeynayake
From left: Darren Roughton, MD Sign of the Times, David Redhead, MD Astley, Gavin Redhead, Commercial Director, Astley, David Forrester, Sales Director, Astley
fuller range of services that the rebrand to Astley will provide.” As well as looking forward to
exciting new opportunities for growth, the company will continue to work on collaborations with valued creative partners which have led to award-winning projects
such as the Telford Mann office enhancement project in Kettering, completed in partnership with Northamptonshire Chamber partners, design company Triad.
Visit:
signofthetimes.co.uk astley-uk.com
WEB AGENCY GETS MAJOR REBRAND
A bespoke web design and SEO agency which helps other businesses to grow has undergone a major rebrand. Inceptive Digital has been
rebranded as Laika Digital and has stripped back its services to focus primarily on web design and bespoke SEO. As part of the rebrand the firm
has launched a new look website, featuring advice and case studies with clients, and it is planning to run a range of events. Director Ryan Zasada said: “We
YEBO HAS THE ROOM TO GROW
It’s a Thursday afternoon in Rushden and the team at Yebo Design and Marketing is deep into an ideas session. The challenge – help a local business to plan for its
centenary celebrations. From research to creating a theme there’s a lot of thought and input before the design stage begins, but at Yebo it’s a team effort to make sure the client is wowed by the work they deliver. Six years ago, Yebo was a husband and wife
marketing agency based at home. Two moves later and the team is based in new offices in Rushden, an industrial space transformed through smart branding and design into a base that’s quirky, welcoming and with room to encourage collaboration and growth. Co-owner Nicky Chisholm said: “We have honest and easy to understand values that shape how we operate
30 inbusiness APRIL/MAY 2020
– we want our employees to be happy and our clients to value what we do. We work with all kinds of clients on all kinds of marketing projects. “We ask a lot of questions to understand a brief,
find ways to think differently and create work that really connects. I think people like our straightforward approach, we’re here to help them solve their business challenges and we stay focused on that.” The signs of success are clear – with a growing
team, new clients, financial growth and being shortlisted for five awards last year. Joining Northamptonshire Chamber of Commerce is just one more step towards an even brighter future for this agency.
Visit:
www.Yebodesign.co.uk
went through the rebrand because we wanted to inject a little more personality into the business. It was important for us to get across the personal side of our business so clients don’t feel they’re just looking at another generic web agency. “We want to help small, local
businesses increase their visibility online and we intend to hold some events over the coming months to educate people about SEO, how to approach it and how it can help grow their business. “We try to make our costs as
transparent as possible and we offer discounts to Northamptonshire Chamber members.”
Visit:
www.laikadigital.co.uk
‘OUR CLIENTS WILL CONTINUE TO RECEIVE THE SAME HIGH LEVELS OF QUALITY’
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