BUSINESS REPORT NEW NAME, THE SAME CORE VALUES


After 15 years of helping customers streamline their recruitment processes, EasyWeb Group has announced their rebrand to hireful. This milestone is a major move for the company on its mission to help ‘everyday organisations’ compete with the top brands for talent. “When the company was founded, it was all about the ‘world wide web’


and the opportunities this presented for recruiters with limited time and budgets. Much has changed over the last 15 years and we have moved with these changes, but felt our brand had gotten somewhat left behind,” said co-founder Adrian McDonagh. CEO Sean Maher added: “Our new brand is fresh, modern, and really reflects both our company culture and offering in 2020.” The company’s core services will not change,


as they continue to provide applicant tracking software and talent attraction solutions. They will also continue to run free training events, online and across the UK with new and improved content. In line with the new brand, hireful will work


hard to help time-strapped recruiters and HR professionals in as many ways as they can. This includes free advice, tools and articles


‘OUR NEW


BRAND IS FRESH, MODERN, AND


REALLY REFLECTS OUR COMPANY CULTURE AND OFFERING’


L-R: Adrian McDonagh and Sean Maher


on their website, help creating great content for their careers page, and the UK’s first recruitment conference exclusively for organisations with under 1,000 staff: SUB1000. Launching digitally on 17 February, the company followed this by


revealing the new brand at the In-House Recruitment Expo at London Olympia, on 18 to 19 February.


To learn more, visit www.hireful.co.uk or contact the marketing team on 01933 667133 or email help@hireful.co.uk


APRIL/MAY 2020 inbusiness 17


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