Sport The Business of Sport Appointments at leading clubs
Two of the West Midlands top sports clubs have made key appointments. Coventry-based rugby club
Wasps have signed up one of the sports industry’s leading commercial executives, Adam Benson, as chief commercial officer. Mr Benson joins from Gloucester
Rugby, where he had a similar role, and he previously spent six years at Reading Football Club, where he was responsible for commercial and business development strategy, as well as the management of ticketing, retail, hospitality, partnerships and marketing. Wasps chief executive (sports)
Stephen Vaughan said: “Adam will be a key member of the executive team and will primarily be focused on defining and implementing our commercial strategy. “I worked with Adam at
Gloucester and he’s a talented guy with great expertise and experience within the sports industry, and I
Top pairing: Nico de Boinvillen and ‘Altior’
During his time there, he led
negotiations on three major television deals and developed two title partnerships to support international expansion. He said: “English cricket fans
have had an incredible 2019 and many of those memories were forged here at Edgbaston. We’re now in strong position to build on 2019 and, as has always been the case, Warwickshire will look to be a leader in the next phase of growth and development.” • Sponsorship of the players’
New faces: Adam Benson (left) and Mark McCafferty
have no doubt he will help us to achieve our commercial goals to ensure the club is in a great place going forward.” Mr Benson said: “Wasps is a
huge club with a rich history and it’s an opportunity I am really relishing. “
The other appointment is at
Warwickshire County Cricket Club, where former Premiership Rugby chief executive Mark McCafferty has been named as club chairman. Mr McCafferty recently stood
down after 14-years with Premiership Rugby.
shirts of Warwickshire’s limited overs side ‘Birmingham Bears’ is available for the first time in six years. Ben Seifas, commercial
partnerships manager at Edgbaston stadium, said: “This is a fantastic opportunity for a Birmingham business to affiliate themselves with a sporting team that has a local affinity at a globally known stadium.”
Sector Focus
Nico jumps at chance
Leading jockey Nico de Boinville is to be Eventmasters’ racing ambassador at the world-famous Cheltenham Festival. The jockey will be entertaining
guests at the March racing event at Silks, which is the Jockey Club’s restaurant overlooking the course from the fifth floor of the grandstand. Birmingham-based corporate hospitality specialist Eventmasters was awarded a three-year contract to run the hospitality side of this event by the Jockey Club. As well as his ambassadorial
duties – which will include addressing Eventmasters’ guests – De Boinville will be taking part in a number of races at the event. He will be riding ‘Pentland Hills’
in the Champion Hurdle and will also partner ‘Altior’ in the Champion
Chase. His other rides include ‘Floressa’ on St Patrick’s Thursday and ‘Santini’ in the Gold Cup. He enjoyed considerable success
at the last year’s Cheltenham festival, and was crowned leading jockey after recording wins on ‘Altior’, ‘William Henry’ and ‘Pentland Hills’. Eventmasters CEO Denise
Sheasby said: “We are honoured to welcome Nico back to Silks this year. His passion for racing and perspective on the runners at the 2019 Festival fascinated all our guests last year. “The opportunity to rub
shoulders with one of the UK’s leading sportsman just doesn’t come around every day, particularly on game day itself – Silks is the place to be at the Cheltenham Festival in 2020.”
February 2020 CHAMBERLINK 97
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