MEMBER NEWS
A stormin’ solution for national railcard website
A website designed and developed by Chamber patron Quiet Storm to support the Government’s new 16-17 Saver Railcard hit the headlines recently. The firm was given a six-week
lead time to develop the front-end of the new site for the national Rail Delivery Group. The site,
www.16-17saver.co.uk,
was launched to a flurry of national media headlines by Rail Minister Chris Heaton-Harris, who said: “The brand-new Saver means that a generation of rail passengers can now benefit from cheaper fares, keeping money in their pocket and helping them get to school, college and work.” The 16-17 Saver Railcard is a new
product which will give more than 1.2 million 16 and 17 year olds access to half-price rail fares in a bid to boost education opportunities and help communities and businesses by making travel cheaper for young people. It enabled users to start buying discounted tickets and travelling in
Because Quiet Storm had already
delivered several similar websites, it was able to turn this one around within the tight lead time. The Quiet Storm team then
worked through the night to ensure the site was up and running at just after midnight on the day of the launch, which was featured in several national newspapers and breakfast television broadcasts. Quiet Storm Managing Director
The Saver Railcard will give 16 and 17 year olds access to half-price fares It was commissioned to create
time for the new school year, which started in September. The average cardholder will save an estimated £186 on rail fares each year. Quiet Storm has worked with the
Rail Delivery Group for a number of years, designing and developing a suite of websites which encourage rail travel and support the sales of several different types of rail cards to travellers across the UK.
the front end of the new 16-17 Saver site and ensure its seamless integration with the transactional ecommerce functionality of the site, which was provided by another supplier. It also had to guarantee the site’s
server uptime to ensure it could cope with the volume of traffic that would visit at launch.
Steve Megson said: “We’re proud to be a key partner of the Rail Delivery Group and have provided several digital solutions over the years to help it better promote rail travel to travellers across the UK. “This project was all about
providing a seamless customer journey to website visitors and also ensuring that it could cope with the sheer amount of traffic that we knew would be sent its way. “We’ve migrated all our web
hosting provision over to Amazon Web Services, so were not only able to turn this project around within six weeks, but also guarantee it wouldn’t go down due to heavy traffic.”
business network October 2019
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