As the hub of innovation, Plymouth’s Clip’nClimb pilots the company’s newest climbing lines to gauge customer reaction before rolling new products out internationally across 150+ of its centres, spanning 35 countries including France, Australia and Holland. Featuring the UK’s tallest ‘Big Cheese’challengeand ‘Stairway to Heaven’, Plymouth’s centre is also home to theworld-famousinteractive climbing wall,ValoClimb,which uses augmented technologyto put climber’s skills to the test. www.plymouth.clipnclimb.co.uk