PROFESSIONAL SERVICES


FEATURE


good for staff Being socially responsible


is good for business and


By Emma Hallam (pictured), founder of Alex’s Wish – conquering Duchenne Muscular Dystrophy


One of the biggest challenges business owners face is the attraction, retention, development and return on the people they employ. The current age group of employees and the ones to


follow are far more discerning and have far more choice around who employs them and why. The ‘classic’ offerings of a fair salary, perks and some


development opportunities are no longer enough to attract A-graders. Getting the right people on the bus, in the right seats, is


all about the opportunity of doing a great job for a great company with flexibility, personal growth and community. Those organisations which have a meaningful


Corporate Social Responsibilty (CSR) policy are far more effective employers and get a higher return on people investment. CSR ties directly into your company’s values and


those values should be an integral part of any business, helping to shape culture, support vision and clearly reflect who you are and how you’re different in a crowded marketplace. To make a real, tangible difference to your


business, your values need to be brought to life. They must reflect what you say you do, how you treat your staff, deal with your customers, and support the community within which you operate. Companies which choose to engage their local


communities can truly shine and never more so than when your CSR activities are entwined throughout your business. With planning and robust two-way communication, CSR will benefit your business and your community.


THE BENEFITS OF CSR Clients choose to work with organisations which can demonstrate collaborative behaviours, strong and meaningful values. It is becoming less about what you do and more about how and why you do it. Your workforce engagement levels and discretionary effort will increase. The ROI will positively affect your bottom line. Your staff, clients and suppliers


will become positive ambassadors for your business. You will also meet like-minded businesses through networking opportunities available exclusively through your charitable work.


business network September 2019 67 CSR attracts positive publicity and gives your front-line


staff another angle to engage with your customers. With a great CSR programme, there is also the added opportunity to go for industry/business awards especially around community impact which will set you apart from your competitors. It’s second nature to us to work closely with businesses


to help them fulfil their CSR. Some of the best examples we know have included these steps:


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88