Hotels, Conferences & Exhibitions
Feature
Exceeding expectations
By Katie Niland (pictured), sales director at The Belfry Hotel & Resort
‘Your product has to be one that businesses want to be aligned with’
The Belfry Hotel & Resort, staging golf’s Ryder Cup on four occasions did just that. The Belfry’s sales director Katie Niland believes the key to this is the team, who are a vital element in delivering success for your clients. I’m often asked: ‘what is the key to a successful
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event?’ and for me it is absolutely delivering the vision of the client. With the right tone and an aligned goal, we can ensure every detail is met, no matter what the requirement is. Whether it’s an event of a discreet nature or one that requires high exposure, the team are ready to listen and understand, recommend the best solution and deliver exceptional levels of service to ensure that the event is a success. Every event is different and one event that springs to
mind is the American Golf Conference. It saw the most influential golf retailer and its customers descend on The Belfry for an action-packed two-day event demanding outstanding service and hospitality. The American Golf Conference brought almost 300
leading figures from the golf industry to The Belfry for an exhibition incorporating training seminars for the very top brands and personnel in the sport. Staged within our Woodland Suite, plus additional syndicate rooms, the conference required meticulous planning and microscopic detail to ensure the smooth running of seminars across both days. As a returning client, we have to work even harder to improve on the previous event. The conference was undoubtedly a success. Every
element of our business was crucial – from check-in for guests, to room layouts, to technology within suites, to catering, to service. We’re extremely lucky with the flexibility we have at The Belfry to deliver complex
hen you’ve hosted events that put your business on the global map, there’s a certain level of service that’s expected of you. For
events like this one. We have over 20 conference and meetings rooms within our hotel, plus we also have 550 acres of outdoor space. Clients, big or small, can be accommodated. There’s no doubt you need the facilities to deliver an
event like the American Golf Conference, but you also need a team who understand outstanding service and hospitality and this event proved that every single one of our team are invested in the brand. From the initial briefings with our events and sales experts through to the moment the last guest leaves, our different teams across the resort know what it takes to make a conference of any size a major success and understand the close client liaison required. When you add a major Gala Dinner and an Awards
Ceremony for 300 people into the equation, you begin to get more of an idea into the level of expertise required to make an event of this nature work. We sit down with a client right at the start of the process, map out what they want and ultimately work out how our team can deliver the brief and generate extra value. An event is only a success if the client is happy and
this one truly exceeded expectations which is something we strive for day in and day out. Something such as floodlighting the 10th hole on the famous Brabazon golf course was an extra touch that we added for the client which really delighted there clients. Your product has to be one that businesses want to
be aligned with. That was certainly the case with American Golf and a number of our high-profile clients. In hosting their biggest conference of the year, they looked at a number of key requirements, the right brand association, quality of conference rooms, the technology on offer, the level of service and the luxury of the hotel. Since then, the leadership team at American Golf have commented on the positive impact it has had on their business, which is fantastic to hear.
April 2019 CHAMBERLINK 69
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