Feature
Growing Your Business You can set up your own virtual tour in Google My
Business, and while it will inevitably require some assistance from a professional photographer, it’s certainly an investment worth making.
6. Multi-site tip: add location pages If you run a multi-site operation, it’s a good idea to add location pages for each of those sites to your website. Remember – Google crawls websites looking for the
most relevant, efficient and user-friendly information, therefore if you conveniently offer individual pages for each of your locations, it’s far more likely to give you a little boost in rankings as a ‘thanks’.
7. Use Google’s Keyword Planner Google offers some brilliant tools for SEO, and they don’t cost a penny to use. The AdWords Keyword Planner is a brilliant example of this. With this tool, you can research which keywords are
likely to have the highest search volume and lowest competition in your area. It’ll even help you discover similar terms for which your audience is already searching.
8. Ensure your NAP is consistent Is your business name, address and phone number (NAP) consistent everywhere? You’d be surprised by how often a business lists a
different telephone number on various pages of its website. Likewise, far too many organisations use different email addresses or PO Box addresses in their Google business listings. Google is understandably a bit reticent to promote
businesses that aren’t consistent with their contact details, so make sure your NAP is consistent on every page of your website and anywhere else it is listed (including your social media profiles).
Are you ready to
grow your business? As Business Growth Specialists, we help you to: • Generate More Sales Leads • Improve Sales Conversions • Raise Profits • Get Your Marketing Working For You
To discover how much growth is possible and how quickly
T: 01788 812050 E:
john@profit-growth.co.uk W:
www.profit-growth.co.uk
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9. Grab some backlinks from partners If you partner with other local organisations or have sponsored events or sports teams, this is probably the juiciest low-hanging fruit you have available when it comes to backlinks. Have a chat with those organisations and ask if they
wouldn’t mind adding a note to their website about how you’ve supported or partnered with them, along with a link back to your website.
10. Don’t forget social media Your social media channels are a vital source of SEO goodness – particularly when it comes to the local stuff. You may already be conducting a valiant social
media marketing effort – but how often are you talking about the events that are taking place in your area? Make sure you spend some time each week retweeting local events and offering your own voice to whatever it is that’s going on in and around your business. The more you talk about your local area on social media, the more likely Google is to find your posts.
‘Make sure you spend some time each week retweeting local events and offering your own voice to whatever it is that’s going on’
Developing well-defined procedures, effective management policies and strategic training and development is important for any business that wishes to perform efficiently at the top level.
Sagegreen HR gives you and your company the space to do what you do best... doing the business! Let us help with the effective day-to-day running of your organisation and we guarantee your business will soon be performing better than your highest expectations.
Our comprehensive range of services includes:
Administration – Help with HR admin jobs, including payroll, record keeping, letters and contract updates.
Strategic – Sagegreen can teach you how to really connect HR with your organisation, make changes and get guaranteed results.
Management – We supply qualified, experienced, professional HR specialists on a project or retained basis to help with your HR management issues.
Procedures – More than ever before, HR procedural advice needs to be accurate, accessible and tailored to your company’s individual circumstances... we’ll show you how.
Coaching – You won’t find a programme like our Pushmi-Pullyu coaching anywhere else, with high-quality content, impact, focus on results and ultimately success rate... visit our website to find out more.
For a free, no-obligation discussion about HR matters in your business,
contact your local Area HR Director (Staffordshire & North Midlands) Joanna Tarabilda M: 07535 162268 E:
jtarabilda@sagegreen.com W:
sagegreenhr.co.uk/joanna-tarabilda
62 CHAMBERLINK April 2019
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