90 #Dosocialbetter
Expanding your reach - the number of people that you get your message in front of - is undoubtedly at the front of your mind and the best way to do this is by connecting in an authentic way with your audience. This will ultimately lead to targeted people landing on your website and purchasing your services or products. Social media is one of the best tools to bring in new customers or clients because businesses can interact and engage in a way that is impossible off-line.
Smart ways to connect with your audience: ● Interact in Twitter Chats - #devonhour is a great local Twitter Chat if your target market is local. There are Twitter Chats for all types of target audiences out there, no matter how niche so get involved.
● Retweet and comment on Twitter posts that will be of interest to your target audience.
● Survey your audience – use polls to find out what your audience think.
● Engage in Facebook groups with a similar target audience
● Always reply to comments on your business pages – social media is social so engage and chat!
Use the right tools The tools you choose to manage your social media will determine the strength of your entire social media marketing strategy.
Think of it like building a house – you need to lay down a solid foundation first before you start choosing the curtains. The same goes for your social media strategy - finding the right tools will ensure your strategy runs effortlessly.
Make social media work harder for you in 2019
If you’re not continually building relationships and connecting with your audience and/ or customers, it can ultimately have a detrimental effect on your business.
You’ll need to decide which social media automation tool you’ll be using to sched- ule your social content in advance. Weigh up your options – every business has different needs and requirements as do different platforms but for those starting out, Buffer is one easy-to-use free tool that can be used for scheduling for the main platforms such as Facebook and Twitter.
Promotion is key to your entire strategy Creating good-looking and engaging content for social media is essential but if nobody gets to see it then you’re not going to see results. There are lots of promotional ideas that can help with this:
● Cross promote between your other social profiles, tailoring content with post length, hashtags and images.
● Collaborate with influencers in your industry to amplify your message
● Run a social media competition that encourages participants to follow you
● Leverage other platforms you have access to (eg when someone subscribes to your email list, invite them to follow you on social media.)
In the next edition, we will look at recent trends in social media and how you can implement these in your social media marketing.
For more information, contact Maria Harding at Four31 Digital. A Finalist in the Venus Awards Devon & Cornwall 2019 for Marketing & PR Excellence, we work with local B2B and B2C organisations to leverage their social media. We are delighted to offer Post readers a social media platform audit for the reduced price of £99 (Quote ref: Post75)
A digital marketing agency that lines up your social media platforms with your business goals We are delighted to
offer Post readers a social media platform audit for the reduced price of £99 (Quote ref: Post75)
Four31 Digital
Social media marketing, flexibly
Stategy • Brand awareness • Community Engagement • Website click throughs • Crowdfunding campaigns • Events • Advertising • Training
E:
info@four31digital.com T: 07973 238745
www.four31digital.com #DoSocial Better
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100