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BUSINESS REPORT


NEW WEBSITE REFLECTS FIRM’S BRAND REFRESH


A team of high-end digital print specialists have relaunched their website to showcase what they have to offer to clients. Twenty 10 Digital has been trading for nearly a decade and is ably led by


managing director Paul Riley and technical director John Lumb. Paul said: “We’ve refreshed our brand and wanted our new website to


reflect that and to be more accessible to clients who are viewing it on a tablet or a mobile phone. “Automating the print buying process and removing client difficulties


are major keys to success in an increasingly fast-paced industry. Meeting expectations is not only about the quality of your product anymore, you have to satisfy the tightest of deadlines. “The website includes a live quote and job management system so


customers can register, easily place orders and upload their artwork. It’s simple to use but of course, customers are still welcome to call us to talk through their designs.” The high quality finishes the award-winning firm produces means


‘AUTOMATING THE PRINT


BUYING PROCESS AND REMOVING CLIENT


they are regularly hired by graphic designers, marketing and advertising agencies as well other businesses from across the country. The firm uses HP Indigo 5000 which takes a SRA3+ sheet size and Ricoh


businesses, including major blue-chip companies. The majority of our commissions are for small runs of high-quality print work. “We provide sought-after services, including the ability to offer white ink,


clear varnish, in-house foiling, in-house PUR binding, in-house lamination, wide format printing, raised print, personalisation and variable data printing.”


Visit: www.twenty10-digital.com


REAPING THE REWARDS OFCUSTOMERFEEDBACK MANUFACTURER OPTS


A Chamber member with a passion for customer service has created a new system, called the REAP Network, that encourages organisations to communicate with their customers and use their feedback to grow their business. Lindsey Marriott of LJM


Associates, who has worked with big brands to improve customer experience, created the REAP Network after noticing that companies would frequently carry out customer surveys but only use the data to benchmark against competitors or ‘tick a box’. “I wanted to create something


that genuinely helps businesses to improve and customers to be heard,” said Lindsey. “Listening is critical to any


relationship. When asking questions, we need to demonstrate that we’re really interested in the answers and will do something practical with the responses to provide excellent products, services and overall experience.” Reap Network can be branded


with a company logo and a package built that is bespoke to the business. Data then comes through live as


people complete surveys and can be segmented using a dashboard to ensure all customers are considered when delivering services or researching new products. “There’s no point in asking for


feedback if you don’t use it,” adds Lindsey. “Make customer feedback a valuable part of your business planning and be visible about it. Be transparent and show your customers that you really value their input. It works wonders.”


Visit: www.reapnetwork.co.uk APRIL/MAY 2019 inbusiness 13 FOR FOUR-DAY WEEK


Lindsey Marriott


Watford Control Instruments Limited, Corby, moved to a four-day manufacturing week with extended shifts at the end of February. Watford Control’s voltage stabilisers and power conditioners have


been made in the UK since 1947; the business moved to Corby in the late 1980s. With the move, the company set the


working hours to match that of the local bus timetable for staff convenience. The hours were Monday to Thursday 8:10 to 4:55 and Friday 8:10 to 3:10 with a daily lunch break of 45 minutes. Managing director Mark Massetti


said: “When we acquired the business in 2016, I could never get my head around the hours but the bus timetable made sense. “I’d been reading about tech companies


‘WE ARE HOPING THIS WILL IMPROVE THE QUALITY OF THE WORK/LIFE BALANCE’


moving to a four-day week. Despite being a traditional UK manufacturer, I thought, why couldn’t we? “I thought if we extended the shifts and shortened the lunch break,


we could have a reasonable working day and Friday off in the factory. “I consulted with the senior team – they thought it was a great idea,


we presented it to the staff and they were overjoyed! “We still need to deal with enquiries so administrative staff will


retain the same hours as previously but work from home on Fridays. “We are hoping this will improve the quality of the work/life balance


and have also calculated that staff will travel 13,364 less miles annually in commuting, saving around 4.7 TCO2 emissions from their cars and reduce their travel expenses by over £5,000.”


DIFFICULTIES ARE MAJOR KEYS TO SUCCESS’


Pro C7100sx which can accommodate up to a 700mm x 330mm size sheet. Paul added: “We offer bespoke web-to-print solutions for a range of


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