A skilled artist with a strong engineering and science background is helping companies to boost productivity, competitiveness and retain talented staff in a unique and original way. Chartered chemical engineer and self-taught artist

Sara Penrose, launched Sara Penrose Limited offering creative workshops for businesses which help delegates boost their problem-solving and innovation skills and enhance their team building abilities through practical exercises. Sara said: “We take a task, for example an oil

painting, and we break this down into its component parts and encourage the team to build it back up again. “Along the way key skills are introduced and learnt,

with a full debrief at the end. The exercises help the delegates realise every problem has a solution. It is about introducing the value of creative skills for the modern workplace, and not necessarily creating the next Renoir. “In my engineering days I was often faced with challenging issues, where creative solutions were vital. Productivity is a real challenge and equipping staff with the right skills can greatly improve this. “Staff wellbeing and retention is also a pressing

concern, our workshops engage the delegates and equip them with techniques to improve focus and resilience.” Since the business launched last summer it has

generated a range of positive testimonials and has a healthy pipeline of businesses of all sizes interested in its services.

Company founder Sara Penrose and director John Henderson

L-R: Beyond Theory director Paul Beesley and EMW Law LLP chief executive Joy Vollans


A business training and employment engagement specialist and a leading law firm are the first businesses to sponsor the inaugural Next Generation Business Awards. Northampton-based Beyond

Sara added: “The business is going well and to

continue our growth we offer a free 1.5 hour taster session where we bring our workshop to your premises for a maximum of 10 delegates, as learn by doing is just that.”


Theory is an independent and privately-owned coaching company that works across all business sectors, sharing current and future thinking expertise with businesses across the UK. Beyond Theory is sponsoring the Service Industry Star of the Year Award. Director Paul Beesley said: “At Beyond Theory our business is all about growth, progression and realising potential. That’s why we’re so delighted to sponsor the Next Generation Service Industry Star of the Year Award. “As a training consultancy

we believe that work is a force for good, giving people the income they need, the social inclusion they desire and a sense of purpose they crave. These Awards recognise the rising stars who will go on to provide the future leadership that our businesses will need.” Milton Keynes-based

Atim Arden of HR Solutions with Carol Ann and Greg Guilford

A hospitality and venue finding service has shared its expertise with two fellow Chamber members. Sheer Edge Ltd supports clients

by taking the headache out of looking for venues for events, board meetings, team building exercises, exhibitions, awards ceremonies, recruitment campaigns, training courses and conferences. Not only that but it can provide as much event support as needed. Most recently, it has worked with

HR Solutions, who needed venues in Birmingham for their Employment Law and Absence Management seminars, and Es-sence Training

Jo Ferreday, Sheer Edge founder and managing director

which was looking for a venue for one of its courses. HR Solutions digital marketing

executive Atim Arden said: “Sheer Edge went above and beyond in helping us to find suitable venues for our events. All our requirements

for style of venue, catering, easy transport links, parking and flexibility of half or full-day hire were accommodated. They offered a great service and good value day delegate rates.” Es-sence Training director Sarah

Hetherington added: “Our customers deserve the highest quality in all areas of our delivery,

Es-sence training director Sarah Hetherington

which is why I turn to Sheer Edge for our venue and event hire. “The latest addition to our training

portfolio is Mental Health First Aid by Mental Health First Aid England. Jo Ferreday, of Sheer Edge, and I are currently putting together a diary of courses and businesses can contact us to find out more. There is a special introductory discount for those who wish to attend. “Sheer Edge’s high standards and

ease of service are twinned with ours. They are the experts in venues, leaving me to concentrate on my customers and business. I don’t need to go anywhere else.”

commercial law firm EMW Law LLP has also signed up for sponsorship. Chief executive Joy Vollans said: “We are thrilled to sponsor the Milton Keynes Star of the Year Award. This award in particular resonates with EMW as we have a strong belief that investing in the next generation of talent is absolutely key to any business’ future success.” The other award categories

are: Creative Sector Star of the Year, Hospitality Star of the Year and Northamptonshire Star of the Year. The awards take place at

Northampton Marriott on 5 July. Entries close on 12 April.

For further information visit www.nextgenerationbusiness

APRIL/MAY 2019 inbusiness 11

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