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Santa Rosa, CA. ~ Redwood Credit Union (RCU) recently received four Diamond Awards at

the annual

National As- sociation (CUNA) Marketing

& Business Develop-

ment Council conference in San Fran- cisco, Calif. RCU’s Mar- keting


partment was recognized in four catego- ries. “We’re honored to be recog- nized


our marketing efforts and I’m fortunate to work with a tal- ented team,” said Robin McK- enzie,

President Marketing and Communications(far left in

photo). “We work hard to edu- cate and inform Members and our community about how to achieve financial wellness so they can live a life they love.” Considered the most pres- tigious annual credit union industry competition, the Dia- mond Awards provide national recognition of creative excel- lence and outstanding results.

RCU’s Senior Vice of

ingly optimistic messaging focused on feeling good about where you bank. RCU also received an Out- door award for its welcoming, house-shaped mortgage loan billboard that read, “Home Sweet Loan.”

For its video on RCUpay—

RCU’s free person-to-person payment service—RCU re- ceived a best video award, which can be viewed here: A point-of-sale display and merchandising

retail award was given to RCU for its inno-

This Is Probably Not A Good Time To Start Thinking About A Will!

Credit Union

The membership marketing award was given to RCU for its “Make this Your Year” cam- paign, which included refresh-

vative new Mill Valley “branch of the future,” which features digital media screens, a bank of ATMs with digital monitors and

mes- saging,

educational merchan- dising,

children’s activity

area, warm

and and

fresh tones throughout the


space. Serv- ing the Mill Valley area of Marin (RCU’s

third Marin location),

the branch features three ATMs for cash transactions, freeing up financial representatives to

provide residents and businesses ... continued on page 30


UPBEAT TIMES, INC. • May 2018 • 7 Redwood Credit Union Wins Industry Marketing Awards UP to Us! JOKES & Humor # 2 ... continued from page 3

so busy with other life activi- ties. Te benefit I find as a result of

a good rest is my efficiency and positive attitude. My enthusi- asm. Te ability to keep it new and exciting. To deal with the really hard stuff with a sense of inner confidence not one indi- vidual can hand to anyone. Because I have allergies that

attack my sinuses out of no- where, I recently took Zertec for only two days...but stopped because in made me extreme- ly sleepy. Now I know what real rest-attacks are like! I got rest, but at the wrong times. I stopped on the third day and started to feel better. I think I’m going to go back to the af- ternoon rest so I can fully enjoy the evenings with alertness. So when I feel the rest attack

coming on, I’m going to listen. It’s even happened while I’ve been driving...but now I lis-

... continued on page 31

My kids love going to the Web, and they keep track of their passwords by writing them on Post-it notes. I noticed their Dis- ney password was “Mick- eyMinnieGoofyPluto,” and asked why it was so long. “Because,” my son ex- plained, “they say it has to have at least four characters.” ~

“I did toy with the idea of doing a cook-book. . . . I think a lot of people who hate literature but love fried eggs would buy it if the price was right.”

Groucho Marx

Are you interested in a free consultation about ways to protect your property now?


Michael C. Fallon Jr. ~ 707-546-6770

To succeed, jump as quickly at opportunities as you do at conclusions. ~ Benjamin Franklin UPBEAT TIMES, INC. • May 2018 • 7

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