DIGITAL GROWTH
Getting to grips with visual communications
Joada Allen-Booth (pictured), Head of Production at Visualised it Video Production, and Digital Growth Programme consultant, looks at the key components necessary to successfully produce and use images and videos as part of your business strategy.
We all know how effective visual communications are within business, advertising and sales, but how confident are you in understanding the best ways to create your content and do you know the legalities surrounding it? Here is a quick run down of the
top five things to remember when working with images and video.
1. CREATING CONTENT ON YOUR SMARTPHONE If you have a degree in photography, media or experience in operating DSLR cameras, creating content is very simple but if you don’t, let’s just master the basics. There is no need to over complicate your content, your average Smartphone has the capability to produce great images and video footage if you know the basics. When using phones, ensure you have selected at least the FHD option in your settings, this means shots will be captured at 1080x1920, giving a good size for editing later on. When filming video content, rule one - always use a tripod.
2.RESOLUTION - THE GOOD, THE BAD AND THE UGLY Remember that if an image looks slightly blurry it may be that the image resolution is smaller than you need, if you stretch an image it will look blurry and of poor quality. Here are the basic options.
• Full High Definition – 1080x1920. This gives the size you would need on a big screen and can always be made smaller if need be.
• High Definition (HD) – 1280x720. This is still a great HD option but is a little smaller which means the file size is smaller. Smaller images allow your webpages to load quicker than a page full of FHD images.
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and sharing these means it is likely that you are breaching copyright and a content creator would be well within their right to take you to court if they wish. Use places like Shutterstock for good quality images, music and video which can be purchased for a minimum fee. Best to be on the safe side until you gain more experience.
5.DO YOU HAVE PERMISSION? When photographing or filming people be sure to get permission from the location in which you are filming and permission to capture the person, to edit them and to broadcast them. Get this in writing and keep the document in case employees leave later down the line.
• 4K – 3840x2160. 4K is beautiful quality because of the amount of pixels in the footage, however please remember this means files are much bigger and can slow down your editing process. Large images and videos will require more memory for storage and you may struggle editing these pieces if you are working on a basic laptop and using basic editing software. More isn’t always best, use it where appropriate.
3.TO PRINT OR NOT TO PRINT When you create your edited images be sure as to whether these will be used for print or to be viewed on the monitor. If you plan to print these, make sure your image is CMYK which matches printer specifications, however if it is going to be purely viewed online RGB is fine. If these aren’t checked your printed colours may be slightly different to how they look on your screen.
4.WHAT IS COPYRIGHT? When you create content you are automatically the owner of that
content, whether this is a photo, video, artwork, a script, software, a song or anything else requiring design and making. There is no register for this as it is granted upon creation, meaning if you use someone else’s images or videos you must have permission. Bear in mind taking images off the internet
BOOK YOUR FREE PLACE:
Working with images and videos D2N2 (DERBY, DERBYSHIRE, NOTTINGHAM AND NOTTINGHAMSHIRE) 20 March: Working with digital images - Derby 22 March: Video marketing, including live streaming - Matlock 17 April: Creating video content for the web - Rushcliffe 25 April: Working with digital images - Erewash 15 August: Working with digital images - Nottingham 22 August: Creating video content for the web - Nottingham
LLEP (LEICESTER AND LEICESTERSHIRE) 16 April: Video marketing, including live streaming - Leicester 19 April: Working with digital images - Blaby 8 May: Video marketing, including live streaming - Market Harborough 30 August: Working with digital images - Loughborough
This is just the tip of the visual
iceberg. To learn more about images and videos be sure to jump on one of the Digital Growth Programme’s workshops, and feel free to bring with you any devices or software you would like to practice with.
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