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In this series, Jim Cohn, Publisher/Editor of Mid-Atlantic Events Magazine, talks with hospitality professionals about their role and experiences in the industry


A Cohnversation with Jessica Willingham


Director of Arts and Culture, Arts Montco, part of the Valley Forge Tourism and Convention Board What is Arts Montco’s business philosophy?


The primary goal of the Arts Montco brand is to build awareness of the arts in Montgomery County, PA. As part of the Valley Forge Tourism and Convention Board, Arts Montco strives to inspire visitors to #MakeItMontco as they explore our over 200 arts and culture offerings and plan their stay here.


Valley Forge and Montgomery County has always had a close connection to the arts as evidenced by our many museums and galleries. The area also has a vibrant performing arts scene with live music, award-winning playhous- es, and historic movie theaters and is home to some of the finest gardens and arboretums in the country. Aside from getting the word out beyond our borders, Arts Montco also strives to build community awareness and pride around the arts.


Jessica, what are the things you like best about your role?


Connecting people with the arts and each other. When we set out to create this brand, we heard repeatedly that there was no cohesive cultural identity in the county and no consistent way for people to learn about cultural events and locations. Yet there is so much to explore and so many people creating amazing art, so we want Arts Montco to be the unifying force for promoting the arts in Montgomery County.


The Arts Montco brand logo appears throughout our promotional materials so arts organizations, residents, visitors consistently see the branding. We’re utilizing all platforms to build our brand and our voice as a connected, cohesive influencer - in the know about all things arts and culture in the area.


6­ 4 November z December­2017


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