by Susan I. Shiber


Large “Small meetings” is a relative term.


To one planner, a group of 500 might be considered “tiny” if they typically organize conventions that attract thousands of atten- dees. To another, 10 to 100 attendees might equate to a small meeting or event.


Regardless of agreement on attendee count, small and “smaller” meetings serve as the backbone of the industry, and therefore are exceptionally important to a wide range of venues - from independent hotels to nation- al brands to casino resorts to unique venues. Even convention centers can benefit from this business.


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