Hot Tub & Swim Spa Scene SECOND HAND HOTUBS


ABOVE: Big brand names like Jacuzzi are, of course, a lot easier to shift than the less prestigious ones. Pic. Aquasun


“The average price for a good quality, second hand hot tub is between £2,000 and £6,000, which is appealing to customers,” explains Ken Storey, owner of the company Aquasun, which has been bubbling away for 27 years now. The prospect of getting a good quality second hand tub for the same price, if not less, than a brand new but inferior model is an offer many customers can’t refuse. And it’s not only selling the pre-owned tubs that’s good for business: receiving trade-ins can bring a sales boost of its own. Since buying a good quality hot tub is no cheap feat, customers may be reluctant to buy another after investing in their first.


SALES UPGRADES


Rather than splashing out on a brand new one, they may choose to keep replacing parts that have deteriorated. But offering to accept customers’ old tubs for a reduced price on a new one is a great way


to encourage upgrade sales. By employing the right strategy, dealers can increase their sales. “We actively market to our customers who have hot tubs that are more than 10 years old,” explains Ken. “We tell them about new models and new features, then let them know that we will trade in their current model if they fancy an upgrade.”


Building strong relationships with customers has its benefits. By keeping hold of customer details, taking the time to stay in touch and offering them that all-important personal touch, it becomes easier to entice them into making more than just a one-off purchase. Customers feel like they’re getting a great deal when they trade in and get a brand new tub for a better price, and this may not be a one-time feat: multiple future upgrades are possible. Every few years, once a customer’s old tub is starting to show


ABOVE: Much like cars, once you’ve traded in a customer’s hot tub, you’ve got to sell it on promptly, advises Jamie Giles.


ABOVE: In his 20 years of industry experience, Jamie Giles has found that different types sell better in different parts of the country.


Hot Tub & Swim Spa Scene SECOND HAND HOT TUBS 17


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