Hot Tub & Swim Spa Scene SECOND HAND HOT TUBS


Pre-Loved Tubs Maximising the potential of the booming trade-in spas sector... ABOVE: As autumn draws in, the idea of warming up in a hot tub becomes more and more appealing. Pic. Aquasun


As autumn draws in and the evenings get a bit nippier, the idea of warming up in a hot tub becomes more and more appealing. As a result, customers are primed to take advantage of the best deals. However, many potential customers might feel that a hot tub is out of their reach, given that even the simplest models boast price tags in the thousands. But as professionals in the hot tub industry know, that isn’t necessarily the case.


There is a solution for customers concerned about price that also offers a good business opportunity for dealers: second hand hot tubs. When pre-loved tubs are sold back or traded in, suppliers can resell them at a reduced price. This lower resale value is more appealing to customers with a smaller budget, which opens up hot tub sales to a whole new section of the market. “Second hand is vital for companies like mine,” says Richard


Smith, a 15-year industry veteran and owner of The Tub Company in Suffolk. “Pre-loved is a way of providing a well-made spa to customers with a smaller budget, which in turn helps combat customers being disappointed by cheaply-made or otherwise low quality hot tubs that are sometimes found on the market.”


MODEST BUDGETS Pre-loved tubs are a great fi t for customers with modest budgets but who are still concerned about buying a quality product. Poor quality risks putting customers off buying a hot tub altogether, while good, pre-owned models for a decent price can be a surprise and encourage them to commit to the purchase. With this in mind, it could be easier for dealers to sell refurbished second hand tubs than poor quality new ones.


ABOVE: Second hand sales are vital for companies like The Tub Company in Suffolk.


ABOVE: Pre-loved tubs are a great fi t for customers with modest budgets.


16 Hot Tub & Swim Spa Scene SECOND HAND HOT TUBS


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