Swimming Pool Scene POOL SHOWROOMS


PORTRAIT SHOWROOM PLAYS STARRING ROLE Portrait Pools recently took the wraps off its 234m2


state of the


art showroom in Bollington, Cheshire, raising the bar for the swimming pool industry.


Already attracting 15 visitors a week, mainly by appointment, the showroom includes a fully working steam room, sauna and spa.


A stunning cinema room allows the Portrait Pools team to show off their award-winning portfolio and everything on show is available to order.


“Our showroom is by far the best thing we have ever done,”


shares David Bland, co-owner of Portrait Pools. “We have never been as busy as we are at the moment and a lot of that is clients’ response to the showroom and speaking to friends, family and neighbours, who have then also been to visit us. “The showroom is something we are so proud of and we are sure once the planned second building is complete this will bring much interest from potential clients,” adds David. Portrait Pools & Enclosures Tel. 01625 466200 www.portraitpools.com


walling POS kit that serves as a very professional-looking showroom display. In some cases, we are even able to offer this free of charge. Holding a well-planned, successful event there can be an effective way to showcase your business. But when and where?


GENERATING FOOTFALL


If you have a showroom, then the ‘where’ is a fairly easy question to answer. Your existing customers already know where to find you and your showroom is where you want the new customers to be. There is the advantage that you have products and displays already in place. You might have a wet-test area for spas, saunas to look at, maybe even a pool.


If you don’t have your own showroom then you might think


about approaching a local golf club or leisure park, perhaps a campsite or health club.


The thing to bear in mind when holding an event somewhere else is that the location that you choose should be a good match with your brand and the image that you want to project. People are often looking for things to do on a Bank Holiday weekend – but of course you will probably have lots of competition from events and other businesses with the same idea. If you are aiming at families, then school holidays and half-term weeks are a natural choice. If you are more focussed on up-market, leisure and lifestyle then those dates are perhaps less important. Like so much marketing, the best plan is to see things from your


Swimming Pool Scene POOL SHOWROOMS 55


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