Swimming Pool Scene POOL SHOWROOMS


ABOVE: It’s better to have a smaller, better space than a larger, but less polished, one. Pic. The Hot Tub and Swim Spa Company.


estates or near garden centres. While garden centres used to generate a fairly high (and reliable) footfall of potential customers, the economic climate has hit these businesses harder than many and those numbers have dropped off.


LOCATION, LOCATION


Industrial estates can work well and it is well worth trying to be in an estate, or in a part of the estate, where there are other businesses that will attract people who are also your potential customers. Situating yourself near other home improvement businesses, such as bathroom showrooms, rather than business units who will receive mainly trade customers can be an important consideration.


Wherever you choose, your location needs to be easy to find and, remember; being in the right ‘neighbourhood’ makes a big impression.


The quality and fit of your showroom says as much about your business as the products displayed within it. It’s better to have a smaller, better space than a larger, but less polished, one. An untidy, badly decorated and cluttered showroom does you no favours. Have a look around and ask yourself: “Is this giving your customers the right impression?”


At Golden Coast, we recognise the importance of creating the right look. For example, in addition to creating full-colour brochures promoting the Essentials range; we offer a specially-priced slat


ABOVE: Golden Coast create full-colour brochures and point of sale kit to promote its top-seling Essentials range.


ABOVE: Business premises are usually the second biggest overhead for any business after wages. Pic. Wensum Pools


Swimming Pool Scene POOL SHOWROOMS 53


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